23 June 2009

Do women need special cell phones? Deutsche Telekom says yes

Be the first to share

Woman's phone
In an article with a very stupid illustration, MobileCrunch reports on a short story that appeared in the German version of Technology Review, which states that Gesche Joost, head of the Design Research Lab of Deutsche Telekom Laboratories, says “making things small and pink is not enough”.

“According to Gesche Joost […], cell phone manufacturers do need to distinguish between the specific needs of men, women, young and elderly people.

Her research has shown that women in particular put emphasis on privacy and look for cell phones that allow them to get contacted by a certain group of people (family, friends, etc.) but by nobody else. Another feature is micro communication. Joost claims that her work has shown that especially young girls want services like Twitter to be installed on their cell phones. A third factor asked for (especially by women with families) is the possibility to organize multiple tasks at the same time just by using the cell phone.”

Luckily a much more detailed synopsis of the actual research itself is also available, in English even:

Woman’s Phone
Exploration of female needs towards information and communication technology (ICT) based on a participatory design process; development of new services and products for female customers in ICT.
Project Partners: IxDS Berlin, T-Mobile International, Product Design Center DTAG, EAF (Europäische Akademie für Frauen in Politik und Wirtschaft)

Be the first to share
26 November 2015
How Nissan’s using anthropology to make autonomous cars safe
What happens when robot cars meet complex social interaction, like head nods, horn honks, or even road rage? Dr. Melissa Cefkin "is here to teach autonomous cars how to behave". A design anthropologist based at …
26 November 2015
How brands design customer experiences of the future
In today’s digital age, consumers expect more from the business they support and the products they purchase. Consumers, Macala Wright writes, not only expect great brand experiences, they believe they’re entitled to them. This is …
11 November 2015
Blackphone 2 review: privacy and great usability
Guardian writer Samuel Gibbs writes that the second edition of the Blackphone by security and privacy company Silent Circle is a step up in usability and is surprisingly easy to set up and use, even …
10 November 2015
Why service design is luxury’s new battleground
Ana Andjelic writes in AdAge that most legacy luxury brands are failing at delivering service, especially online: The fact that most legacy luxury brands fail to successfully create and deliver service is unfortunate. The business of …
10 November 2015
For years, Apple followed user-centered design principles. Then something went wrong.
Don Norman and Bruce Tognazzini are taking their gloves off and accuse Apple of abandoning the fundamental principles of good design: discoverability, feedback, proper mapping, appropriate use of constraints, and, of course, the power to …
10 November 2015
[Book] Nudge and the Law: A European Perspective
Nudge and the Law: A European Perspective First Edition Edited by: Alberto Alemanno, Anne-Lise Sibony Hart Publishing December 2015, 400 pages Abstract Behavioural sciences help refine our understanding of human decision-making. Their insights are immensely relevant for policy-making since …
5 November 2015
Customer journey mapping is at the heart of digital transformation
Digital technologies such as analytics, mobility, social networks, cloud computing and the Internet of Things are making old ways of working redundant and forcing companies to transform. According to Raman Sapra, global head of Dell’s …
5 November 2015
[Conference] Design & The City, Amsterdam, April 2016
Design & The City explores citizen-centered design approaches for the smart city. Central theme is the role of design(ers) to create opportunities and practices for citizens, (social) entrepreneurs and policy makers towards more liveable, sustainable and …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
See all articles