putting people first

by experientia
by experientia
27 January 2009

Dissolving service design

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putting people first
by experientia

Kicker
Dan Saffer, who together with Interaction-Ivrea alumni Jennifer Bove, recently started the interaction design studio Kicker, is working on a revision of his book Designing for Interaction.

Most interestingly, he will dissolve the service design chapter and “just place the topics and tools that were once ghettoed there throughout the book,” because, he says, “I’m not sure that, from this point out, at least for interaction designers, the distinction between products and services is a meaningful one.”

“I simply cannot think of a service that interaction designers would be involved in that doesn’t have some sort of product, and typically a technology product, at its center. The product might be anything from a physical object to a website to an interactive environment, but there is something there to be designed. Secondly, I can only think of very few products that interaction designers (and really, almost any designer) are designing any more that are not part of some kind of service.”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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