16 August 2006

‘Digital natives’ changing office culture and news organisations

Be the first to share

Anne Kirah
Elaborating on a recent Associated Press story that I blogged about, I found an interesting reflection on ‘digital natives’ changing corporate office culture by Anne Kirah, Microsoft’s senior design anthropologist:

“Kirah considers herself to be among the category which many of us older users fall into: the ‘digital immigrant’. This term defines those who have adapted to use technology, but were not born to it as digital natives were. We think we understand it, and perhaps many of us do, but learning to understand something and intuitively comprehending it are not the same qualities.”

“According to Kirah, digital natives are always online, even if they aren’t actually doing anything on the web. They are constantly involved with the internet or a PC when it comes to multitasking in their daily life.”

“One has to accept that this generation is wired differently and have personal and work ethics which contrast sharply with previous generations. Now, those values are being brought into the office as digital natives begin to enter the work force, and that is causing some issues.”

“‘These digital natives are now in the workforce. It’s a paradigm shift in how companies operate because, what do these companies do? They block the internet. They don’t allow instant messaging. They don’t allow all these behaviours which these kids have grown up with. Digital natives say, ‘Give me a deadline and I’ll get the work done. If I want to do it at 2 AM, that’s my business, but don’t tell me how and when”, says Kirah.”

Read full feature

In another article, this time published by the British entertainment website Monsters and Critics, Kirah shares her insights on news organisations:

“News companies must adapt to the new world. The way they can survive is if the reporters read the viewers constantly and give them what they want, by bringing in citizen video and stories. They must listen to the story unfolding and use all reasonable resources of the viewers. But they must give something back to build loyalty, and that’s authenticity. Not stories filtered through company or political bias, but real news.”

Read full story

Be the first to share
3 October 2015
Building a design-driven culture
It’s not enough to just sell a product or service—companies must truly engage with their customers. McKinsey & Company outlines four elements of a design-driven culture, necessary to embed experience design in an organization. Really understanding …
3 October 2015
Stop Googling. Let’s Talk.
MIT Professor Sherry Turkle has been studying the psychology of online connectivity for more than 30 years. For the past five, I’ve had a special focus: What has happened to face-to-face conversation in a world …
2 October 2015
Draft proceedings of EPIC 2015 conference online
The 2015 edition of EPIC, the premier international gathering on the current and future practice of ethnography in the business world, will take place in Sao Paulo, Brazil next week. The draft proceedings have just been …
29 September 2015
[Experientia book] Ethnography on elderly health and wellness
As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council …
26 September 2015
[Book] The first-ever ethnographic study of the global reinsurance industry
Making a Market for Acts of God: The Practice of Risk Trading in the Global Reinsurance Industry By Paula Jarzabkowski, Rebecca Bednarek, and Paul Spee Oxford Scholarship Online April 2015 Abstract Reinsurance is financial market trading in the risk of …
24 September 2015
[Video] Genevieve Bell on finding the ‘why’ in a complex, data-driven world
Our world is continuing to become more complex, more intense and more data driven. Yet counter-intuitively, this is making the human element more and more important. In an interview at Intel's Transform IT show, Genevieve …
24 September 2015
Is it time to forget Big Data and focus on real people?
Big data opens up whole world of insight for designers, but only if we focus on the actual users behind the numbers, writes Maya Nix, the Marketing Content Producer for ClickTale, in this UX Magazine …
24 September 2015
Using business anthropology for strategic cost reduction
When business anthropologists work with the C-suite of large companies, the clients or employers tend to be the chief marketing officer (for consumer research), the chief strategy officer (for strategy work anchored in an outside-in …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

See all articles