16 August 2006

‘Digital natives’ changing office culture and news organisations

Be the first to share

Anne Kirah
Elaborating on a recent Associated Press story that I blogged about, I found an interesting reflection on ‘digital natives’ changing corporate office culture by Anne Kirah, Microsoft’s senior design anthropologist:

“Kirah considers herself to be among the category which many of us older users fall into: the ‘digital immigrant’. This term defines those who have adapted to use technology, but were not born to it as digital natives were. We think we understand it, and perhaps many of us do, but learning to understand something and intuitively comprehending it are not the same qualities.”

“According to Kirah, digital natives are always online, even if they aren’t actually doing anything on the web. They are constantly involved with the internet or a PC when it comes to multitasking in their daily life.”

“One has to accept that this generation is wired differently and have personal and work ethics which contrast sharply with previous generations. Now, those values are being brought into the office as digital natives begin to enter the work force, and that is causing some issues.”

“‘These digital natives are now in the workforce. It’s a paradigm shift in how companies operate because, what do these companies do? They block the internet. They don’t allow instant messaging. They don’t allow all these behaviours which these kids have grown up with. Digital natives say, ‘Give me a deadline and I’ll get the work done. If I want to do it at 2 AM, that’s my business, but don’t tell me how and when”, says Kirah.”

Read full feature

In another article, this time published by the British entertainment website Monsters and Critics, Kirah shares her insights on news organisations:

“News companies must adapt to the new world. The way they can survive is if the reporters read the viewers constantly and give them what they want, by bringing in citizen video and stories. They must listen to the story unfolding and use all reasonable resources of the viewers. But they must give something back to build loyalty, and that’s authenticity. Not stories filtered through company or political bias, but real news.”

Read full story

Be the first to share
28 March 2015
More from Gov.uk on the role of ethnography and prototyping in policymaking
Two inspiring posts by Dr. Lucy Kimbell, a visiting Arts and Humanities Research Council (AHRC) Fellow at the UK-based Policy Lab, an experimental policy innovation center within the Open Policy Making team of the UK …
27 March 2015
Sharp methodological critiques on current Big Data practices
Two methodological critiques on Big Data that caught our attention: In the Financial Times, economist and journalist Tim Harford points out that sampling bias and statistical errors are, if anything, magnified in Big Data research, …
26 March 2015
Gov.uk’s open policy making toolkit – practical guidance on ethnography and more
The Gov.uk open policy making toolkit is a practical guide to techniques that can help you make better policy. The toolkit, which brings together the latest techniques to improve making and delivering policy, is based on …
26 March 2015
Sensemaking in organizations: Reflections on Karl Weick and social theory
Over the past couple of decades, a small number of psychologists, communication theorists, and organizational scientists have articulated ideas of sensemaking into theories, frames, and methods that we can and probably should incorporate into our …
26 March 2015
How would drivers’ habits change in self-driving cars?
University of North Texas students, guided by Professor Christina Wasson and highly acclaimed corporate anthropologist Dr. Brigitte Jordan of Nissan's Research Center in Silicon Valley to find out how people use their cars. The project entitled …
24 March 2015
Ethnographic research drives IKEA’s global success
In a long Fortune Magazine article on IKEA's successful global expansion, author Beth Kowitt devotes quite a few paragraphs to the importance of qualitative, ethnographic research: "Today research is at the heart of Ikea’s expansion. “The …
24 March 2015
Presentations online of IEA energy efficiency behaviour workshop
The 11th and 12th of March, the International Energy Agency [IEA] in Paris hosted a workshop on energy efficiency and behaviour in the buildings sector. The goal of this workshop was for representatives from IEA …
23 March 2015
Measuring experience
Over the summer of 2014, Northstar, in collaboration with the London School of Economics, conducted an ethnographic study at the Royal Academy of Arts, exploring the Summer Exhibition audience and their motivations. The study was designed …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

See all articles