Empowered users
As more media become increasingly available in digital formats, and traditional models of media packaging and distribution start to unravel, “the customer is king” is fast becoming the industry’s new catchphrase.

During a session at the Financial Times Digital Media Conference on what media consumption in the UK might look like in 2012, several speakers predicted a big rise in the sharing of information among online communities with common interests.

“The scope will exist for far greater personalisation of all forms of content, and end users will be empowered and have greater influence, controlling how, where and at what price they consume content,” Ed Shedd of the UK consultancy firm Deloitte told the FT Conference

“The trick for media companies is how to embrace multiple content in a profitable way.”

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