putting people first

by experientia
by experientia
25 March 2011

Design!publiC: design for governance in India

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putting people first
by experientia

Design!publiC
LiveMint.com, the Indian online partner publication of the Wall Street Journal, reports on India’s first Design!publiC conclave “on design thinking and the challenge of government innovation,” which took place in New Delhi on 18 March.

The event — which was organised by the Center for Knowledge Societies, sponsored by the Bill and Melinda Gates Foundation, and with support from, amongst others, the Centre for Internet and Society — brought together influential thinkers in Indian government, including Arun Maira of the National Planning Commission, R. Gopalakrishnan of the National Innovation Council and Ram Sewak Sharma of the UIDAI, as well as members of leading corporate and development sector agencies.

In the lengthy article Aparna Piramal Raje, director of BP Ergo, describes the approach advocated at the conclave:

“Design thinking denotes an approach to problem-solving, with three distinct aspects. First, users are studiously followed and analysed employing ethnographic tools. Human needs, attitudes, preferences, challenges, their context and the immediate environment are documented using multimedia technology.

These in-depth observations generate insights into the heart of a given problem. Based on these, design thinkers collaborate and brainstorm to conceive a set of possible solutions. Prototypes of these solutions are created, tested and validated to arrive at a final solution. […]

Design thinking’s biggest strength—the last mile, or the citizen-government interface—is the biggest pain point for government service providers. User-centricity forms the foundation for all design thinking; they are typically the weakest link in any government programme. Greater sensitivity to everyday interactions between citizens and government services can result in enhanced standards of living through better housing, transportation, health, education, among other necessities of daily life, the panellists said.”

Make sure to watch the video that is embedded in the article.

Excerpt from the Design!publiC vision text

“The problem of governance is perhaps as old as society, as old as the rule of law. But it is only more recently — perhaps the last five hundred years of modernity — that human societies have been able to conceive of different models of government, different modalities of public administration, all having different effects on the configuration of society. The problem of governments, of governmentality, and of governance is always also the problem of how to change the very processes and procedures of government, so as to enhance the ends of the state and to promote the collective good.

Since the establishment of India’s republic, many kinds of changes have been made to the policies and practices of its state. We may think of, for instance, successive stages of land reforms, the privatization of large-scale and extractive industries, the subsequent abolition of the License Raj and so and so forth. We may also consider the computerization of state documents beginning in the 1980s, and more recently, the Right To Information Act (RTI). More recently there have been activist campaigns to reduce the discretionary powers of government and to thereby reduce the scope of corruption in public life.

While all these cases represent the continuous process of modification, reform, and change to government policy and even to its modes of functioning, this is not what we have in mind when we speak of ‘governance innovation.’ Rather, intend a specific process of ethnographic inquiry into the real needs of citizens, followed by an inclusive approach to reorganizing and representing that information in such a way that it may promote collaborative problem-solving and solutioneering through the application of design thinking.

The concept of design thinking has emerged only recently, and it has been used to describe approaches to problem solving that include: (i) redefining the fundamental challenges at hand, (ii) evaluating multiple possible options and solutions in parallel, and (iii) prioritizing and selecting those which are likely to achieve the greatest benefits for further consideration. This approach may also be iterative, allowing decisions to be made in general and specific ways as an organization gets closer and closer to the solution. Design thinking turns out to be not an individual but collective and social process, requiring small and large groups to be able to work together in relation to the available information about the task or challenge at hand. Design thinking can lead to innovative ideas, to new insights, and to new actionable directions for organizations.

This general approach to innovation — and the central role of design thinking — has emerged from the private sector over the last quarter century, and has enjoyed particular success in regards to the development of new technology products, services and experience. The question we would like to address in this conference is whether and how this approach can be employed for the transformation public and governmental systems. […]

[More in particular,] in this conclave, our interest is to explore how design thinking and user-centered innovation might help [governmental and quasi-governmental] organizations better accomplish their mission and better serve their beneficiaries. We also seek to explore and establish particular modalities through which governance innovation can be achieved, as well as to identify key stakeholders and personalities gripped of the challenge of governance innovation. Our larger goal is to craft a path forward for integrating design thinking and innovation methodologies in the further re-envisioning, refashioning and improvement of public services in India and elsewhere in the world.”

The conclave seems to have been extremely well prepared, given the wealth of supporting materials that are available online:

Design!publiC blog

Press release
CKS organizes “Design Public” conclave – lays foundation for creating a national framework for governance innovation. High-level officials from Government of India work together with design and Innovation Experts at “Design Public” conclave

Conclave Note
Concise document that covers vision, case studies, programme and attendees

Case studies of governance innovation
Mainly European examples (unfortunately) from Denmark, UK and Norway

Glossary on design, innovation and governance
Glossary of terms that are often used by designers and innovation specialists. Also includes key terms related to governance and state-craft.

Bibliography on governance innovation
[Pleasantly surprised to find my own name there, as well as the one of Experientia partner Jan-Christoph Zoels]

Design!publiC Book
A combination of all the above, including a detailed introduction to the design innovation ideas that were explored at the Design Public Conclave, the complete Design Public bibliography, the glossary of design terms, case studies of design innovation being applied to government, and bios for the guests that attended the conference.

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