After technology received so much attention as a key differentiator for Barack Obama’s reelection campaign, Cooper Managing Director Doug LeMoine asked Scout Addis, the Director of User Experience at Practice Fusion, to discuss his experience working on the campaign and how design and technology worked together to help win the election and change the future of politics.
“I would encourage every designer to apply his or her skills to the political process to help make it better. We need more designers helping with civic engagement. Working on a political campaign is unlike working for any company you can imagine. It’s so fast, so fluid, so data intensive, that you’ll learn more in a day about what works and what doesn’t than you will in a month at most other companies.”