Bob Jacobson is starting a new trend on his blog Total Experience. Rather than looking at precise commercial or institutional issues, he analyses broad social phenomena from the point of view of experience design, and hints at the possibility that there might be ways to design them better, even if they are complex and deeply rooted in culture and history.
How to design a better experience of the bird flu crisis? How to design a better experience of Islam?
All in all, his is a refreshing take. The question it raises for me, is how to co-create such experiences with all those affected? How not to leave them only in the hands of governments, specialists or extremists?
I am curious to read his thinking on issues that we can have more of an impact on, such as democracy, cities, public institutions, healthcare, or environnment.