13 December 2010

Designing for collaborative consumption

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Michelle Thorne
Michelle Thorne, international project manager at Creative Commons, spoke at TEDxKreuzberg on Designing for Collaborative Consumption. She posted her slides and speaking notes online.

Important characteristics of Collaborative Consumption:

Critical Mass
Firstly, you need enough goods or services on offer to make the platform attractive enough for users. Supply draws more demand. Couchsurfing isn’t going to work with two couches on offer.

Idling Capacity
This is about spare cycles. All the unused, material surplus that bolsters collaborative consumption. And it not just about products that sit unused on storage shelves, but also untapped skills, times, spaces. These resources have to be available, like in the drill example, and sharable.

Commons Governance
For these platforms to work, you need appropriate mechanisms for collaboration within legal, social and technical frameworks. There are great tools for this, and definitely the potential to develop more. Conflict resolution has to be cheap and easy, and resource providers need ways to participate in the decision-making process.

This is one of the most important pillars of collaborative consumption. Without trust, you don’t have continued and meaningful participation and growth. Trust has to be cultivated and facilitated. It’s not just available instantly, but grows organically through the service and positive experiences. Clearly defined boundaries of who’s participating and a way to key at bay trolls, spammers, and frauds, and other elements that harm the community. This requires effective monitoring and reputation management, plus graduated sanctions for people who violate community rules.

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(via Bruce Sterling)

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