Lauren Ruiz of Cooper in San Francisco has published two new instalments of the Designers Toolkit:
A Primer On Capturing Research
How you choose to conduct and capture your research will greatly impact your outcomes, and ultimately your client outcomes. I’m going to highlight a variety of research capturing tools, and then we’ll have a future post about how to effectively videotape research. Both the type of research you’re conducting and its purpose will help you decide which capture method is best.
A Primer On Using Video In Research
How can you effectively use video in your research without influencing the participants?
Here are some tips and tricks to minimize the impact of using video in research engagements. Keep in mind, these tips are focused on conducting research in North America—the rules of engagement will vary based on where you are around the world.