putting people first

by experientia
by experientia
31 May 2014

Design thinking – what is it in practice?

Be the first to share
putting people first
by experientia

Promoted heavily by academic institutions and consultancies alike, design thinking has been a big buzzword during the past decade, turning some people on and others off. Though design thinking has actually been around for half a century, when asking creative professionals how they define it; Soren Petersen always gets “completely different answers and most are an inch deep and a mile wide”.

He then invited creative professionals to share their experience with design thinking on online social platforms, and he writes critically about what he learned.

“Plenty of case stories hail the virtues [of design thinking], however no objective evaluations of its performance is available.

As we push further into the future application of design thinking, we will see new ways to better understand and use statistical data models in design (i.e. better mathematical programs that are easier to understand and use). With better tools and methods to build, acquire and apply data sets, designers and design thinkers will be able to forecast with better accuracy how their convergent thinking decisions will affect potential growth, culture and scalability.

Only the design thinking that is adopted by industry creates value for society, so, for broad acceptance and maximum impact, design thinking needs to be understandable and collaboratively used by all stakeholders. For it to survive, it must continuously evolve and demonstrate measurable improvement over existing approaches. Unless it can also provide breakthrough innovations, it will remain a tool for incremental improvement of business as usual and soon lose its appeal.”

Be the first to share
Related Article
19 January 2015
The agency is dead. Long live the agency.
The traditional agency model is physically more than alive on a small scale, but mentally has been stagnating, writes Tobias van Schneider, Product Design Lead at Spotify NYC: Agencies are now tasked to find their own voice, …
Related Article
19 January 2015
In the age of the Internet of Things, all products are software products
Esko Kilpi, the principal of Esko Kilpi Ltd, a leading research and consultancy firm focusing on the art of interaction, science of social complexity and the design of digital work, writes about how the value …
Related Article
1 January 2015
The business of design consulting
Robert Fabricant, who moved from design consultancy Frog to development consultancy Dalberg, writes that the business of design consulting is undergoing mass extinction. In a long article for Wired he presents the history of design …
Related Article
19 December 2014
Beautiful users: book and exhibition
BOOK Beautiful Users: Designing for People Edited and designed by Ellen Lupton Princeton Architectural Press, 2014, 144 pages In the mid-twentieth century, Henry Dreyfuss, widely considered the father of industrial design, pioneered a user-centered approach to design that focuses …
Related Article
4 December 2014
There is no such thing as UX Design
Peter Merholz argues that the entire “field” of user experience emerged for one reason — to accommodate, and overcome, poor (or non-existent) product management practices. He now wants to retire the term: "'User experience design' served a …
Related Article
27 November 2014
Deep dive into drinking occasions
Five years into his role as head of strategic insights at Heineken UK, Mick Doran believes that the brewing industry is learning valuable lessons from other FMCG sectors in becoming more consumer inspired and brand …
Related Article
27 November 2014
Are we viewing consumers as humans?
Underneath all the shopping, online searching, and purchasing is a human being who takes a particular action for very personal reasons, writes Jure Klepic in The Huffington Post. Those reasons maybe based on a response …
Related Article
27 November 2014
Intel, Tony Salvador, and design anthropology
Why would Intel need to conduct a tremendous amount of ethnographic research if all they are manufacturing are microchips? This short essay by Ioanis Hristodoulou eexamines Intel’s role in design anthropology on a worldwide context, exploring …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

See all articles