As pointed out by Tricia Wang, the article is extremely helpful in its clear distinction between design research and market research:
“Market research identifies and acts upon optimal market and consumer leverage points to achieve success. Its definition of success is not absolute, though metrics are often financial. Design research, on the other hand, is founded in the belief that we already know the optimal market and consumer leverage points: human needs. Unearthing and satisfying those needs is thus the surest measure of success. Through this process, we earn people’s respect and loyalty.”
Interesting too, the case study about rural education in Suriname.