17 October 2007

Design Reaktor Berlin

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Design Reaktor Berlin
The Design Reaktor Berlin is a multi-disciplinary research project of the Universität der Künste Berlin (UdK) and Berlin University of the Arts. The aim is to encourage innovative co-operation between small and medium-sized companies and designers, in order to investigate strategies and prospects for post-industrial locations, based on Berlin as an example.

In a two-week series of workshops held earlier this year, the experimental links between trades, materials, technologies and tools provided by 52 companies produced hundreds of ideas. After an assessment of their feasibility and market potential, 52 products were developed further in cooperation with the involved companies.

Design Reaktor’s website contains a gallery of the results, some of which are ready for production while others are more speculative.

Two eye catching products are Garden Gun by Jakob Diezinger, Markus Dilger and Rayk Sydow (which doesn’t need much explanation) and Music Drop by Noa Lerner, a tiny music player shaped as a drop. The drop contains one song which can be used only one time.

Interestingly, except from Music Drop, all 52 designs appear to be stand-alone products. No experiences or services were developed.

(via Marketing & Strategy Innovation Blog and Guerrilla Innovation)

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