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Over the past decade, Korea’s Samsung Electronics has transformed itself from a copycat producer of uninspiring goods into one of the world’s top consumer-electronics brands. Much of that transformation is due to a shift in power at the company from engineers to designers. Samsung’s rebirth has inspired other Korean companies to place a greater emphasis on design — in fact, it has energized the country’s design community.

One of the keenest observers of this renaissance has been Lee Kun Pyo, director of the Human-Centered Interaction Design Laboratory at the Korea Advanced Institute of Science & Technology.

BusinessWeek Asia Editor David Rocks and Seoul Bureau Chief Moon Ihlwan
recently sat down with Lee to discuss the changes sweeping Korean design.

Read interview