“Design Principles for Eating Sustainably: Bridging the Gap Between Consumer Intention and Action” is the title of an ethnographic research driven service design project by Canadian design and innovation firm Cooler Solutions.
Experience suggests that our intentions and actions are not always aligned. This is certainly true when it comes to eating: where food is concerned, making real, lasting change is challenging, even when the desire is there.
In their study of sustainable eating, the Cooler Solutions team conducted ethnographic research to explore the relationship that people have with their food and to determine ways to elicit positive change. From this research they identified actionable design principles in order to guide service designers, retailers, policy-makers and other interested parties to ultimately increase sustainable food-consumption behaviours among the public.