Nathan Shedroff Nathan Shedroff’s latest book, Design is the Problem: The Future of Design Must Be Sustainable, has just been published by Rosenfeld Media, and is likely to become one of the most important books for designers on the subject of design, design practice, and sustainability.

Filled with insanely pragmatic advice, persuasive argument, and impassioned calls for action, Nathan’s book is essential reading for all designers, design students, business people, business students, innovation specialists, and advocates of all stripes.

In celebration of its launch (and in conjunction with our exclusive excerpt, Core77’s Editor-in-chief Allan Chochinov sat down with Nathan (well, email was more sustainable, being on opposite coasts) to chat about the book, the challenges ahead, the culture of business, and the amazing opportunities for designers right now.

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