“By tracking and understanding today’s emerging technologies we can predict what new design freedoms they will give us in the future. Informed anticipation is essential to leading-edge design.”
“Designers need to be early on the scene to ensure that people-centred solutions are delivered rather than technological nightmares.”
“The design community does not have to be merely reactive to emerging technologies. It can itself choose to proactively influence the research community to address topics that will have maximum beneficial impact on product and service features in the future.”


