5 March 2014

De l’importance de l’ethnographie appliquée aux technologies

Be the first to share

For once a post in French!

Hubert Guillaud of InternetActu describes some examples – mostly from the recent EPIC conference – of the great contribution of ethnography in focusing our gaze on real life practices, in pointing out that what technologists do not see, and in explaining how the strictly technological gaze often fails. [“Le grand apport de l’ethnographie est de renverser notre regard sur les pratiques en pointant du doigt ce que les technologues ne voient pas, d’expliquer en quoi le regard strictement technologique bien souvent, échoue.“]

“L’ethnographie est une méthode des sciences sociales consistant en l’étude descriptive et analytique, sur le terrain, des moeurs, coutumes et pratiques de populations déterminées. Longtemps cantonnés aux populations primitives, les sociologues, anthropologues et ethnologues ont depuis les années 70 élargies l’usage de ces méthodes à bien d’autres terrains, et notamment à l’étude de nos pratiques quotidiennes, afin de mieux comprendre “les expériences humaines en contexte”. Parmi les repères de la conception ethnographique appliquée à la technologie, citons au moins le travail pionnier de Lucy Suchman au Xerox Parc dès les années 90, ou celui de Genevieve Bell qui poursuit ce travail chez Intel et qui a signé, avec Tony Salvador et Ken Anderson, en 1999, l’un des articles fondateur de l’ethnographie appliquée aux questions technologiques.

Depuis 2011, le site Questions d’Ethnographie (ethnomatters) interroge ces nouvelles pratiques de l’ethnographie et permet à de jeunes chercheurs de discuter la tension entre l’ethnographie universitaire et l’ethnographie appliquée, tel que de plus en plus d’ethnologues la pratiquent. Pour eux, si l’ethnographie est importante, c’est parce qu’elle aide à maintenir “le développement technologique réel”, concret.

Récemment, le site a publié une série d’exemples tirés de présentations qui se sont déroulées lors de la conférence Epic 2013 qui avait lieu en septembre dernier à Londres, une conférence sur la pratique ethnographique dans le monde des affaires (voir le brouillon non finalisé des actes (.pdf)), qui éclaire d’une manière concrète l’intérêt de l’ethnographie appliquée. Le grand apport de l’ethnographie est de renverser notre regard sur les pratiques en pointant du doigt ce que les technologues ne voient pas, d’expliquer en quoi le regard strictement technologique bien souvent, échoue. Prenons quelques exemples pour mieux comprendre les enjeux.”

Be the first to share
22 May 2015
Conference Call: Design Anthropological Futures
Design Anthropological Futures conference Organised by the Research Network for Design Anthropology August 13-14, 2015 Royal Danish Academy of Fine Arts - School of Design in Copenhagen, Denmark The Design Anthropological Futures conference explores future-making from a design …
17 May 2015
[Book] Anthropologist explores the many faces of Anonymous
Hacker, Hoaxer, Whistleblower, Spy: The Many Faces of Anonymous by Gabriella Coleman Verso Publishers November 2014 Hardback, 464 pages Abstract Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some …
13 May 2015
The thirteen Ps of big data
Big data are often described as being characterised by the ‘3 Vs’: volume, variety, and velocity, sometimes augmented with value, veracity/validity, virality, and viscosity. These characterisations principally come from the worlds of data science and data …
10 May 2015
Developing patient-centred care: an ethnographic study of patient perceptions and influence on quality improvement
Developing patient-centred care: an ethnographic study of patient perceptions and influence on quality improvement By Alicia Renedo and Cicely Marston BMC Health Services Research (2015) 15:122 DOI 10.1186/s12913-015-0770-y Background - Understanding quality improvement from a patient perspective is …
10 May 2015
Ethnographic study on use of metrics in newsrooms
The Traffic Factories: Metrics at Chartbeat, Gawker Media, and The New York Times A report by Caitlin Petre Tow Center for Digital Journalism Graduate School of Journalism at Columbia University Audience metrics have become ubiquitous in news organizations, but …
5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to …
5 May 2015
Intel anthropologist creates data processing tool for Quantified Self community
When data can be both individual, and potentially aggregated across many people, who does and does not have a say in what “the data” ultimately means? A thought provoking piece by Dawn Nafus, an anthropologist …
16 April 2015
Essay Collection: Designing Democracy
Designing Democracy: How designers are changing democratic spaces and processes An inquiry by the UK Design Commission March 2015 Abstract Featuring essays from leading designers, MPs and policymakers, 'Designing Democracy' asks what contribution design could make to improving both …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

See all articles