Daniel Bor is a cognitive neuro-scientist at the Sackler Centre for Consciousness Science, University of Sussex, and author of The Ravenous Brain: How the New Science of Consciousness Explains Our Insatiable Search for Meaning.
He disagrees with the thesis put forward in Malcolm Gladwell’s book Blink:
“Aren’t you meant to trust your gut in these instances, and keep the conscious mind firmly distanced from such important decisions? And isn’t the mind almost entirely made up of a vast, wise unconscious side, with our consciousness a minuscule simpleton in comparison?
This, at least, seems to be the fashionable way to view decision-making right now (see Malcolm Gladwell’s book, Blink). Much of the science behind this position came from a series of prominently published studies, which showed that if there were a large number of facts to assimilate, trusting your gut was dramatically superior to conscious deliberation. All well and good… except that even more papers have reported the opposite result. In other words, your conscious mind is always better at making these complex decisions. And many tasks, such as logical operations or understanding social nuances, simply cannot be carried out by the unconscious mind.”
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Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]