18 May 2013

Customers remember experiences, not content

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putting people first
by experientia

To solve the issue with content marketing, we need to start looking at content as part of a broader ecosystem, argues Ben Barone-Nugent, a senior digital writer & content strategist at TBWA, in a Digital Marketing special in The Guardian.

“If we define experience as the beginning-to-end engagement with a brand, then content is simply part of the spectrum. […]

Digital content needs to be supported by great user experience (UX), solid digital strategy, attentive channel management and smart technology. To reiterate – it must be part of a system.”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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