putting people first

by experientia
by experientia
15 September 2008

Cultural aspects of interaction design

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putting people first
by experientia

International Journal of Design
The latest issue of the International Journal of Design is devoted to the cultural aspects of interaction design:

“When a group of people, no matter its scale, start sharing common ways of thinking, feeling and living, culture emerges. Culture therefore can emerge from any population segment. It is not limited to a geographic area or ethnicity. Different cultures can be distinguished by their individual and group characteristics, e.g. the mental models, behavioral patterns, emotional responses, aesthetics, rules, norms, and values that group members share. Different cultures therefore produce different artifacts and environments based on their cultural characteristics. On the other hand, artifacts, through people’s interactions with them, influence cultures and can even produce a new culture.”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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