There is an empathy gap in technology development, argues April Demosky on the FT’s Tech Blog.
“In the analytic, data-driven world of Silicon Valley, emotions often do not get factored into the latest product design.
This comes down to the way engineers and technicians think, says Anthony Jack, the director of the mind, brain, and consciousness lab at Case Western Reserve University in Cleveland, Ohio. […]
That tension appears in the hallways of Google and Facebook, where technical thinkers reign. Understanding how people in Africa use a product, or how people who speak Dutch use it, often starts with looking at data. […]
At the Wisdom 2.0 Conference in San Francisco, Mr Jack urged technology leaders to do more to incorporate empathic-minded people into the production process, so that their tools were more relevant and useful to everyday folk.
“It’s still hard for a Google employee to really understand what it’s like for an average user to use a Google product,” Mr Jack said.”
Related article: Cerebral circuitry on on whether gadgets are changing how our brains work as regards empathy and human interaction:
“Online culture, and social networks in particular, are oriented toward outer lives, rather than inner lives, [says Jaron Lanier, a prominent Silicon Valley technologist]. It favours objective, quantitative thoughts over subjective, qualitative feelings.
Today’s dominant internet programs reflect the analytic minds of the engineers who built them and fail to capture the humanistic elements of everyday life, he says. As a result, technology is reducing the range of cognitive styles, similar to monocropping in agriculture, where the cultivation of one massive crop of wheat on the same land year after year reduces the diversity of soil nutrients and results in less resilient plants.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]