28 March 2006

Creativity and innovation development in business schools [Business Week]

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The Nature of Creative Development
As companies seek more innovative employees, MBAs who have learned techniques for cutting-edge creative thinking might have an edge in the new economy, writes Jeffrey Gangemi in a Business Week article on innovation and creativity development in business schools.

An excerpt:

B-school students in Professor Jim Patell’s "Entrepreneurial Design for Extreme Affordability" course at Stanford University head to places like Burma to examine farming and irrigation methods in rural areas.

Business students are put in teams with engineers, designers, education students, computer scientists, even literature students, to confront a major problem in the developing world. Then they design and build working prototypes to attempt to correct it. The course’s first offering resulted in the creation of a company called Cosmos Ignite Innovations that produces low-cost lighting systems for developing countries.

Patell says the most important component of the course is learning that it’s O.K. to fail. "If you don’t get something the first nine times, then you’re encouraged to get it on the tenth, because this is school," he says. "We’re not expected to solve these problems."

Read full story

Related:
- The Nature of Creative Development by Jonathan S. Feinstein (Stanford University Press, 2006)
- Turning out gadgets for a $2-a-day multitude (International Herald Tribune, 1 January 2006)

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