Creative Conversion Factory
Just when you thought that science parks were based on a paradigm, a new mixed science, technology and business driven initiative – the Creative Conversion Factory in Eindhoven, Netherlands – will launch on 12 November. Note the current focus areas though!

Turning bright ideas into brilliant products
Many bright innovative ideas fail to be developed into exciting, new products simply because they see the light of day in the wrong place or at the wrong time. For example, a company may decide not to pursue an idea because it doesn’t fit in with their strategy, or an idea may never get off the ground because the inventor doesn’t know where to find appropriate partners. It’s precisely to prevent such a waste of good ideas that a number of partners have now come together to found the Creative Conversion Factory (CCF).

What does the CCF aim to do?
The CCF aims to facilitate and accelerate product innovation in the field of high-tech systems by encouraging collaboration in design and ICT between participating companies and knowledge centers. It provides a place where inventors, manufacturers and investors can come together in a spirit of open innovation to turn promising ideas into viable products.

What does the CCF offer?
The CCF welcomes the submission of any patentable creative and technological innovation as a potential project. Submissions will be evaluated on the basis of a number of criteria, including the extent to which they enable participating organizations to achieve synergies and improve their capabilities. Once a project has been adopted, the CCF investigates whether there is a market for a product based on the idea and whether such a product is technically feasible. The CCF coordinates contacts among the various parties. In principle, the outcome of the project is a product prototype.

What capabilities are covered?
The CCF has so far defined three main areas of capability that it can apply in adopted projects:

  1. Sensor technology, including sensors and actuators, software and hardware platforms, wireless communications and high-level end-user programming solutions;
  2. Lighting, focusing on creative solutions based on new technologies that enable highly controllable lighting to be integrated into the surroundings; and
  3. Psychology, especially techniques for positively affecting people’s behavior and attitudes.

What are the current focus areas?
Projects undertaken by the CCF focus on Ambient Experience, i.e., the embedding of intelligent technologies into the surroundings to make people’s lives more enjoyable, easy and productive. During the initial phase, the emphasis will be on two themes within this topic: Mobility & Navigation and Care & Wellbeing. Participating partners will collaborate to develop new concepts in interactive gaming environments that facilitate navigation in complex environments and stimulate social contact and physical exercise.

Who are the participating partners?
Partners participating in the CCF include the Technical University of Eindhoven (Faculty of Industrial Design), Stichting Brainport, Design Academy Eindhoven, Philips Research, Philips Design, Dutch Polymer Institute, Holst Centre, NH Hotels (Koningshof) and Living Tomorrow.

Creative Conversion Factory is an initiative of Emile Aarts, Scientific Program Manager of Philips Research. The concept and the business plan have been developed by Brainport Foundantion in conjunction with the Faculty of Industrial Design of the Eindhoven University of Technology, Design Academy Eindhoven, Dutch Polymer Institute, Holst Centre, Philips Design, Philips Research, NH Koningshof, and Living Tomorrow B.V.