Human
In the ever-changing and expanding world of the web, reaching the end user effectively is paramount in the minds of businesses, writes Stephanie Hamilton on Onextrapixel (OXP), a weblog dedicated to delivering useful, comprehensive and innovative information for designers and web developers.

We are entering a new age of Web design and development where this concept is apparent now more than ever,” she says. “It’s not enough to have any old website – it must communicate your goals seamlessly to your audience through its rich content. When you take into account the diversity of methods used to access a given website – such as mobile devices – the result is a more dynamic and engaging web that must respond to the end users needs as quickly as possible.”

“In designing websites with the end user in mind, it’s important to take into account principles such as simplicity and clarity, with a focus on accessibility and customization. By tailoring your website to the individual, they’ll feel more appreciated and less like a faceless user who chanced upon your website. This translates into a positive experience for them as well as your business, brand, or service.”

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