putting people first

by experientia
by experientia
16 October 2012

Creating behaviour change in people using mobile technology

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putting people first
by experientia

Rajeev Suri posted a short interview with Gustav Praekelt of Praekelt Consulting and the Praekelt Foundation, who focuses on creating behaviour change in people – particularly in emerging markets – using mobile technology.

In the interview he explains the notions of Computational Social Science, Influence and Susceptibility of an individual in a network, building on the work of behavioral scientist Sinan Aral at MIT. He also talks about the social community they built called YoungAfricaLive.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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