By affecting how people think and act and by connecting an organisation to its constituents’ values, design can enhance performance.

In this article for the Design Management Journal, Roger Sametz and Andrew Maydoney of Sametz Blackstone Associates (a strategic communications practice) present a model of design that articulates these outcomes and how best to leverage them. Their discussion is about communications design, but their insights are applicable across a range of design arenas.

Download article (pdf, 2.5 mb, 20 pages)

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