Create Your Own 2011 (CYO2011) is a highly recommended event taking place in Berlin on 30-31 May where participants can explore the reality and future behind individualisation, co-creation, and personalisation — mega trends that are shaping the European consumption landscape. The event is co-organized by a consortium of European companies and research institutes in the field of mass customisation (MC).

UX designer Nadia El-Iman, who is CYO2011′s creative director and project manager, will also be running the MC For Makers 1-day Incubator workshop during the conference.

She has posted a few highly interesting background interviews:

• Why mass customisation, why now?
  An interview with Prof. Frank Piller (blog), founding faculty member of MIT’s Smart Customisation Lab, and the “go to authority on Mass Customisation”
   
• Customising China
  An interview wit Oliver Hickfang, partner of Taiwan-based 3digital on his experiences doing mass customisation in China

Experientia partner Jan-Christoph Zoels is planning to attend the conference and workshop.