ericssonreview

In large technologically-driven organizations with a broad and complex product range, establishing a user-centric approach to product design can be very challenging. The shift towards designing products and services for compelling experiences for users requires (among other things) changes in planning, resources and processes.

This article – by Didier Chincholle, Sylvie Lachize, Marcus Nyberg, Cecilia Eriksson, Claes Bäckström and Fredrik Magnusson and just published in the Ericsson Review – presents how the recognition of UX as an important part of Ericsson’s business and strategy has manifested itself in a (evolving) framework including roles, responsibilities and guidelines to better understand and meet users’ needs.