The first panel discussion focuses on current thinking in brand and service innovation and will take place in New York on Tuesday 28 February. Entitled “From Complexity to Clarity: distilling the ingredients of great customer experiences”, the panelists will focus on one of the biggest challenges of brand and service design: to take complex systems and represent them to users as simple and clear experiences. From Google to Apple, from Kodak to FedEx, the discussion will center on the strategies for developing clear artifacts and experiences from sophisticated palettes.
Design evangelist Bruce Nussbaum will be moderating, along with all-star panelists Kevin Farnham from Method, Marissa Mayer from Google, Jeneanne Rae from Peer Insight and Andrew Zolli from Z-Plus Partners.
Future panel discussions will be on product innovation and on innovation education (to be confirmed).