putting people first

by experientia
by experientia
5 February 2011

Core77 book review: Living with Complexity, by Donald Norman

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putting people first
by experientia

Living with Complexity
The same Robert Blinn who reviewed Jon Kolko’s new book (see previous post), also wrote a review on Core77 on the latest book by Donald Norman: Living with Complexity (also reviewed on Putting People First in December 2010).

“While his book doesn’t exactly provide hard and fast rules for taming complexity, it does a very good job of framing the problem. After all, when the aspects of a problem are laid out clearly, problems begin to appear progressively less complex. Along the way, as Norman explains the problem, his text is accompanied by the usual assortment of author photographs of awkward and difficult devices. Digressing from the paradoxical nature of choosing from two rolls of toilet paper in a public restaurant to the “desire lines” caused by human behavior (creases in books and dead spots in public meadows where people walk), Norman covers social signifiers. He addresses forcing functions, grouping and countless other design/behavior problems. Norman even devotes an entire chapter to the nature of waiting in line (nearly every hospital does it wrong, and our recent visit to the Apple store on Prince Street showed that even Apple had stopped listing the names and timing of those in the queue, much to this reviewer’s consternation).”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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