“While his book doesn’t exactly provide hard and fast rules for taming complexity, it does a very good job of framing the problem. After all, when the aspects of a problem are laid out clearly, problems begin to appear progressively less complex. Along the way, as Norman explains the problem, his text is accompanied by the usual assortment of author photographs of awkward and difficult devices. Digressing from the paradoxical nature of choosing from two rolls of toilet paper in a public restaurant to the “desire lines” caused by human behavior (creases in books and dead spots in public meadows where people walk), Norman covers social signifiers. He addresses forcing functions, grouping and countless other design/behavior problems. Norman even devotes an entire chapter to the nature of waiting in line (nearly every hospital does it wrong, and our recent visit to the Apple store on Prince Street showed that even Apple had stopped listing the names and timing of those in the queue, much to this reviewer’s consternation).”