putting people first

by experientia
by experientia
24 June 2008

Conversation with Raphael Grignani of Nokia Design about Homegrown

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putting people first
by experientia

People First
Rachel Hinman, mobile design strategist at Adaptive Path, has conducted an interview with Raphael Grignani of Nokia Design about “Homegrown”, a long term research project looking at how Nokia can help people make more sustainable choices (see also here).

A short excerpt:

“With Remade, Andrew Gartrell (Homegrown project lead and Remade father) pushed design beyond skin deep aesthetics. He considered covers, key mats, and displays but also engine, connectors, and other components. We discovered that a typical mobile phone contains around 44 of the 117 elements currently known to science. Andrew’s approach was to de-construct everything and rebuild it from scratch using recycled materials and sustainable technologies — from the inside out.

Another aspect of Homegrown that is really interesting is the work we did around prototyping. Andrew designed in CAD over 100 versions of Remade and prototyped 36 — which could be considered obsessive — but it was through that constant consideration and iteration that we were able to arrive at something that was great. Prototyping allowed us to confront our designs — asking ourselves, “Is this the best we can do? What can we reduce? Have we found the essence? What can we make better or what can we make differently?” We questioned every bit of the concepts throughout the prototyping process. Now we can explain every bit of the design; we can rationalize every aspect of it.”

Read interview

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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