Content strategy is more or less on the same trajectory as social media was three years ago, argues Kristina Halvorson (of Brain Traffic).
“I think it’s because the reality of social media initiatives—that they’re internal commitments, not advertising campaigns—has derailed more than a few organizations from really implementing effective, measurable programs. Most companies can’t sustain social media engagement because they lack the internal editorial infrastructure to support it.”
Couldn’t agree more.
(via InfoDesign)