“In order to understand what users need and want from their next mobile device, we need to get in the field and ask, as some mobile manufacturers do. Anthropology, with its human-centered approach to research, has become quite a trendy discipline in the mobile world, particularly when it’s done in exotic emerging markets.
The irony of this approach is that, perhaps for the first time, the needs of the consumer in the developing world are beginning to drive innovation and thinking at home. With concerns about global warming, energy dependence and the environment rising up the political agenda, mobile manufacturers find themselves tackling the very same problems as they design for the developing world. These markets by their very nature demand greener, recyclable, longer-lasting, energy-efficient mobile phones. Today technology transfer works both ways, and it’s increasingly heading in our direction.”