8 September 2007

“Concept Design”, a new study from Denmark

Be the first to share

Concept Design
Fora, the Danish Authority for Enterprise and Construction‘s division for R&D, has just published “Concept Design – How to solve the complex challenges of our time“, which presents a new type of company – the concept design company.

The study focuses on how design can be utilised together with other disciplines to create new solutions to the global challenges faced by the private and public sectors in the twenty-first century, and is a follow-up to the report entitled “Et billede af dansk design” (A View of Danish Design), which was published in April 2007. It draws up a map of the proliferation of concept design companies and their areas of work.

Today’s companies are seeking answers to the question “what?”.

What should companies focus on? What problems should the companies’ innovation solve?

In the past companies wanted answers to the question “how?”. How do we develop a new product? How should it be designed? How should it be marketed, and how should the company be organised to achieve the best solution?

When companies seek advice and answers to how questions they can turn to consulting engineers, designers, advertising agencies or management consultants. Until recently, this has provided a reasonably clear division of labour between different consulting offerings.

In terms of answering questions related to what a company should innovate and produce, companies have no obvious place to go. For that purpose consulting engineers, design companies, advertising agencies and management consultants could all be involved. However, none of these companies are single-handedly able to answer the question “what”. Hence, we are witnessing industry break-up and gliding.

The study will contribute to shed light on this dynamic and fascinating development – with a particular focus on possibilities and consequences for the design industry.

Downloads:
Concept Design [August 2007] (pdf, 17.9 mb, 115 pages)
Et billede af dansk design – udfordringer og perspektiver [April 2007, in Danish only] (pdf, 11.1 mb, 118 pages)
Design Denmark [July 2007, Danish government white paper on the direction for design policy in Denmark] (pdf, 320 kb, 20 pages)

Be the first to share
1 May 2015
The most important part of self-driving cars will be human control
Until now, the public dialogue about self-driving cars has centered mostly on technology, writes Michael Nees, Assistant professor, Lafayette College. The public’s been led to believe that engineers will soon remove humans from driving. Researchers …
30 April 2015
Human+Machine Futures forecast map
This year, the research focus of the Institute for the Future (IFTF) is on Human+Machine Futures, the blurring lines between human and machine, natural and artificial. What happens when technology allows us to automate just …
30 April 2015
Designer and researcher: the new creative partnership
In the 20th Century creating a close partnership between copywriter and art director led to a creative renaissance in advertising. In the 21st century the relationship between designer and researcher will do the same, argues …
30 April 2015
UX in the era of the Internet of Things
As we develop smarter “things”, we’ll have to more smartly research and design them for their human environments, writes Ted McCarthy, XD researcher at ThoughtWorks. "Technology notoriously runs many times faster than government, and we need …
19 April 2015
Nudging to improve public policy, health care and our relationship with technology
On Nudging In Public Policy By Alon M. August, University of Redlands (USA) April 6, 2015 This thesis examines nudging, a technique aimed at making individuals act, choose, and behave in the ways deemed rational by policy makers. …
16 April 2015
Putting technology in its place
Kentaro Toyama is a former Microsoft Research Executive and now an associate professor at the University of Michigan. Toyama calls himself “a recovering technoholic”—someone who once was “addicted to a technological way of solving problems.” …
16 April 2015
Essay Collection: Designing Democracy
Designing Democracy: How designers are changing democratic spaces and processes An inquiry by the UK Design Commission March 2015 Abstract Featuring essays from leading designers, MPs and policymakers, 'Designing Democracy' asks what contribution design could make to improving both …
15 April 2015
The woes of a corporate anthropologist [Novel]
Satin Island: A novel by Tom McCarthy Knopf, 2015 From the author of Remainder and C (short-listed for the Man Booker Prize), and a winner of the Windham-Campbell Literature Prize, comes Satin Island, an unnerving novel that promises …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

See all articles