In 2009, the chief executives and a few staff from a handful of UK non-governmental organisations (including WWF and RSPB) came together to discuss the inadequacy of current responses to challenges like climate change, global poverty and biodiversity loss.
This led to the Common Cause initiative: a series of reports, a handbook, and now an online toolbox for behaviour change professionals.
Common Cause uses recent research in cognitive science and social psychology in order to create an empowered, connected and durable movement of citizens aimed at building a more sustainable, equitable and democratic world.
“Fostering “intrinsic” values—among them self-acceptance, care for others, and concern for the natural world—has real and lasting benefits. By acknowledging the importance of these values, and the “frames” that embody and express them; by examining how our actions help to strengthen or weaken them; and by working together to cultivate them, we can create a more compassionate society, and a better world.”
According to Ellie Kivinen of Brook Lyndhurst, the Common Cause approach draws on the work of Shalom H. Schwartz, which identified 57 near-universal values found in human cultures. These values can be mapped on a ‘circumplex’, on which intrinsic and extrinsic values can be seen as polar opposites of each other. The approach argues that appealing to particular types of values serves to strengthen these same values. This means that environmental behaviour change campaigns that appeal to extrinsic values (for example, encouraging people to save energy because it saves them money) run the risk of undermining further change by strengthening the values which are at the root of the problem in the first place, thus running the risk of ‘collateral damage’.
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Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]