Over the past few years there’s been a lot of discussion around whether an experience can be designed. But it seems, writes Jordan Julien in UX Magazine, like everyone’s just getting hung up on semantics; an experience can be designed, but the user will always have the opportunity to experience it in a unique way.
The reason, he says, every experience has the potential to be unique to the user is, in part, because cognition is unique to each user.
Cognition is about knowledge and understanding, so there’s a ton of psychological principles that fall under the umbrella of cognition.
In this article Julien focuses on two principles – cognitive barriers and cognitive load – that, once understood, will elevate a UX practitioner’s designs to a whole new level.