“Development took place on proprietary software and hardware platforms.”
“With the codesign model, design control must be shared with other organizations, e.g., operator design teams that are more likely to be in marketing groups or third-party application developers. These teams may be as well or better skilled to produce user interface designs but will have different design and commercial objectives.”
“The collaboration of operator, manufacturer, and software developer is the first step in the evolution of codesign. A new and more interesting development (from the point of view of experience-focused rather than technology-focused design) is the entrance of MVNOs [mobile virtual network operators] and consumer brands into the design arena.”
Based on a case study on a codesign project in China involving the operator Anycom, Williams provides a series of guidelines and outlines what he thinks is the future of codesign.