putting people first

by experientia
by experientia
27 September 2007

Claritas segments the U.S. population

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putting people first
by experientia

Claritas
Claritas has concluded that 66 types of people live in the suburbs, cities and rural areas of the USA, reports Challis Hodge.

You can view a presentation on their research here. If you are living in the United States, you can look up your neighborhood based on zip code to find out what segments are living next door to you.

No time to visit the site? How about a few examples!

Winner’s Circle
The young, well-to-do parents in this segment live in new-money subdivisions surrounded by golf courses and upscale boutiques. Their plasma televisions are tuned to Nickelodeon, but kids don’t keep them from traveling.
Median household income $102,213
Hangout Broomfield County, Colorado (Broomfield)

God’s Country
These urban refugees have fled to the country seeking a more laid-back lifestyle. Though they travel frequently for business, leisure is a top priority. They read Skiing magazine, drive Toyota Land Cruisers, and tune into the Outdoor Life Network.
Median household income $83,827
Hangout Teton County, Wyoming (Jackson)

Second City Elite
These culture-savvy middle-aged folks without kids splurge on themselves with multiple computers, large-screen TVs, and an impressive collection of wines. They read Inc. magazine, watch Washington Week, and drive around town in Toyota Avalons.
Median household income $74,375
Hangout Dallas County, Texas (Dallas)

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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