6 July 2013

Cities are being redrawn according to Google’s world view

Be the first to share

In the second of two columns exploring the impact of digital culture on design, Sam Jacob looks at how Google Maps is reshaping cities while Apple, Facebook and Amazon are reshaping the natural landscape by building their own headquarters as self-contained ecosystems.

“Over the last year or so, many of the key digital behemoths have unveiled plans for new headquarters: the grand edifices that they choose to erect for themselves. These are the physical ecosystems inhabited by our digital ecosystems, and in these habitats we can read technology companies’ own ambitions and their own self images, and perhaps glimpse something of the distortions that digital culture brings to the world around us. […]

In designs for both the Apple and Facebook headquarters, the idea of nature is at once highly present and highly synthetic. It’s a level constructed above vast parking garages, quoted as experience and presented as mission statement. In both, there are echoes of the hippy pastoral techno-utopias of the 1960s, washed together with management theory and marketing. These are ideologies made glass and grass. […]

Proximity and loss of hierarchy are, in this headquarters, core issues. These reflect both the nature of digital work culture and the nature of the digital too. The absence of distance and constant adjacency is at once both the liberation that digital culture brings and the springboard for loss of liberty that Prism suggests. In architectural terms, we might understand this problem in terms of openness: the open plan and the curtain wall are simultaneously things that give us spatial transparency and a condition of panoptic surveillance.”

(If this topic fascinates you, also check out this fascinating piece by George Packer in the New Yorker on how Silicon Valley is transferring its slogans — and its money — to the realm of politics.)

Be the first to share
30 April 2015
Human+Machine Futures forecast map
This year, the research focus of the Institute for the Future (IFTF) is on Human+Machine Futures, the blurring lines between human and machine, natural and artificial. What happens when technology allows us to automate just …
19 April 2015
Nudging to improve public policy, health care and our relationship with technology
On Nudging In Public Policy By Alon M. August, University of Redlands (USA) April 6, 2015 This thesis examines nudging, a technique aimed at making individuals act, choose, and behave in the ways deemed rational by policy makers. …
16 April 2015
Putting technology in its place
Kentaro Toyama is a former Microsoft Research Executive and now an associate professor at the University of Michigan. Toyama calls himself “a recovering technoholic”—someone who once was “addicted to a technological way of solving problems.” …
2 April 2015
The future of loneliness
As we moved our lives online, the internet promised an end to isolation. But can we find real intimacy amid shifting identities and permanent surveillance? A long read by Olivia Laing explores this blurring between …
30 March 2015
MIT Technology Review special report on persuasive technology
The MIT Technology Review has just published a special business report on persuasive technology, i.e. how technologies from smartphones to social media are used to influence our tastes, behavior, and even habits. Free registration is …
27 March 2015
Sharp methodological critiques on current Big Data practices
Two methodological critiques on Big Data that caught our attention: In the Financial Times, economist and journalist Tim Harford points out that sampling bias and statistical errors are, if anything, magnified in Big Data research, …
26 March 2015
Gov.uk’s open policy making toolkit – practical guidance on ethnography and more
The Gov.uk open policy making toolkit is a practical guide to techniques that can help you make better policy. The toolkit, which brings together the latest techniques to improve making and delivering policy, is based on …
24 March 2015
Presentations online of IEA energy efficiency behaviour workshop
The 11th and 12th of March, the International Energy Agency [IEA] in Paris hosted a workshop on energy efficiency and behaviour in the buildings sector. The goal of this workshop was for representatives from IEA …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

See all articles