15 December 2006

Cisco focuses on end-user experience [IDG News Service]

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Cisco's human network
“Cisco’s development approach is changing as the consumer and enterprise worker experience becomes more important [and] is learning how to please novice users,” writes Stephen Lawson on IDG News Service.

“The shift comes as the company both moves into the consumer arena through service providers and its Linksys brand, and tries to give networks a bigger role in enterprise applications that face regular employees, Charles Giancarlo, Cisco’s chief development officer and president of Linksys said Wednesday at the C-Scape analyst conference in San Jose, California.”

“While I don’t expect us to be the equivalent of Sony any time soon, more and more we’ll be in front of the consumer, and more and more we’ll be certainly in front of the business user, with our phones, with the user interface on the PCs, with Telepresence, et cetera,” Giancarlo said.

Cisco’s corporate website now features a range of human network stories to underline its commitment to the user experience.

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