22 February 2007

Cinema 2.0 project in Turin

Be the first to share

CineTma
“Open source cinema launched in Turin” is the headline of an article in the Nova24 supplement of Italy’s newspaper Il Sole 24 Ore, published on 25 January 2007. Here is a quick (and rough) translation.

Turin is setting up a second-generation type of cinema. It is written, created and distributed by a community of film lovers. The project is called CineTma (www.cinetma.org) and is about to be launched by Finpiemonte and the Piedmont Region as part of its broader “Creativity Platform”.

This initiative bets on a new and sustainable development for the movie industry: to make a feature movie where script, casting, soundtrack, investment and distribution result from the collaboration of many movie lovers, who can taken possession again of the cinema product by investing their creativity in an interactive web platform.

Also the editing process can now be done in streaming, thanks to a new open-source technology developed by the Polytechnic University of Turin. It allows various editors to work simultaneously on the same material online. […]

This of course means that the very concept of creating something needs to be redefined.

And this is what the people behind the CineTma project are doing, inspired by the pioneering experience of “A Swarm of Angels,” which gave birth to the movement of “Cinema 2.0.” The connection with the Web 2.0 model is obvious: it offers the consumers of a creative product the possibility of also interacting with it: by completing it, improving it, or creating new products with the original one as the basis. […]

In the case of Cinema 2.0, the process is not limited to the co-creation of online contents, but also includes offline activities that use human and material resources, which are of course relatively expensive on the market, to shoot the actual feature movie. As opposed to what happens in traditional movie production, the participants in the CineTma project are also its financiers, each one of them investing a small sum somma (about 35 euro). Multiplied by all those who invest in the movie, this can help assure the full movie budget, which is rarely less than 600,000 euro.

The article (available in Italian via Cotec) was written by Irene Cassarino who works on user-driven innovation policy for Finpiemonte, the agency supporting research and innovation projects in Piedmont.

Be the first to share
1 August 2015
Nissan’s place-based design process
Megan Neese is a senior manager in the Future Lab at Nissan Motor Ltd., a cross-functional team tasked with uncovering new business opportunities for the future of automotive. In an article for EPIC, she explains how …
27 July 2015
New qualitative research on video consumption by UK youth
TV viewing (live, playback and Broadcaster VOD services) dominates the video viewing of all ages; however 16-24s have a more varied video diet, with TV accounting for two thirds of their total video viewing compared …
27 July 2015
Nudging to fix the world
Last week the UK media were suddenly abuzz on how behavioural insights can help government decisions and actions by being able to nudge behaviour in a favourable direction. Apparently it has become a cure-all and …
22 July 2015
How ethnographic research helped transform a US paint company
Almost all business leaders now acknowledge that they would love to engage in the deep learning that long-term customer observation can foster, but in practice such endeavors are methodically undermined in the fast paced corporate …
17 July 2015
Using collective intelligence to solve complex societal issues
Acclaimed anthropologist Stefana Broadbent leads a new "Collective Intelligence" unit at Nesta, the UK innovation charity, that is "looking at ways to support the emergence of Collective Intelligence to solve complex societal issues". More concretely, they …
14 July 2015
Smart Cities will know everything about you
So, asks consultant Mike Weston, how can marketers cash in without becoming enemies of the people? Weston writes that the law will be too slow to catch up with digital innovations and that businesses in a …
2 July 2015
Getting citizens involved in protecting fragile energy environments
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the …
19 June 2015
Nesta report and case studies on people-centred smart cities
For smart cities to reach their full potential, they need to focus on the citizens living in them, not just technology, write researchers Tom Saunders and Peter Baeck of Nesta, the UK innovation charity Traditionally, smart …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

See all articles