putting people first

by experientia
by experientia
3 March 2010

Changing environmental behaviour

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putting people first
by experientia

Mavens
Brook Lyndhurst, an independent research and strategy consultancy, based in London, UK, works on projects that are concerned with understanding, promoting and delivering sustainable development.

A couple of their research reports are highly recommended reading:

The diffusion of environmental behaviours: The role of influential individuals in social networks
An investigation into the notion of ‘green’ mavens, with a view to identifying specific opportunities for communications and policy.
> Summary report
> Technical report

Public understanding of sustainable energy consumption in the home
Brook Lyndhurst was commissioned by Defra [the UK Department for Environment, Food and Rural Affairs] to conduct qualitative research into public understanding of sustainable energy consumption in the home. Through the course of 12 focus groups, in-home energy audits and follow-up, in-depth interviews, we were able to identify how energy attitudes changed across different segments of the UK population, e.g. ‘dark green’ consumers, wastage focused etc. This innovative segmentation analysis enabled us to make policy recommendations to Defra across five key behaviour goals, notably installing domestic micro-generation, insulation products and energy efficient appliances.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

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