by experientia
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Daily insights on user experience, experience
design and people-centred innovation Audience
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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

20 December 2014
Why Mozilla conducts qualitative user research

“Technology and business organizations often default to a positivist worldview and subsequently believe that quantitative results that provide numeric measures have the most value,” writes Bill Sellman, Lead User Researcher on Firefox. “The hype surrounding big data methods (and the billions spent on marketing by vendors making certain you know about their enterprise big data […]

16 December 2014
World Development Report 2015 explores “Mind, Society, and Behavior”

WASHINGTON, December 2, 2014 — Development policies based on new insights into how people actually think and make decisions will help governments and civil society achieve development goals more effectively. A richer and more accurate understanding of human behavior can make it easier to tackle such difficult development challenges as increasing productivity, breaking the cycle […]

8 December 2014
Understanding human behaviour to improve mobile research design

Shirley Eadie, founding member and CEO of Pondering Panda, explored some of the idiosyncrasies of the human condition at last month’s MRMW Africa conference [Market Research in the Mobile World], in order to help attendees understand the impact of those idiosyncrasies on research design, to lead to quick wins for better, more accurate mobile research. […]

5 December 2014
Using sensors in design research

Elliott Hedman is the founder of the design consultancy mPath, where he’s pioneering a new approach to design research. It combines stress-testing sensors with traditional observational techniques. The idea is to uncover the tiny, often imperceptible emotional moments that shape our reaction to products and experiences. It’s an infant, imperfect technique, but it has intriguing […]

27 November 2014
Intel, Tony Salvador, and design anthropology

Why would Intel need to conduct a tremendous amount of ethnographic research if all they are manufacturing are microchips? This short essay by Ioanis Hristodoulou eexamines Intel’s role in design anthropology on a worldwide context, exploring the work of Tony Salvador, who directs research in Intel’s Experience Insights Lab. Tony’s official role is to “identify […]

8 November 2014
Society’s sandbox

Steve Daniels, director at Makeshift magazine, explains why informal economies are the world’s biggest — and most overlooked — design research opportunity. “Informal economies are society’s sandbox, where early experimentation can take place freely. In the same way that thoughtless acts inspire us to rethink products and services, the way people conduct everyday business outside traditional legal frameworks forces […]

6 November 2014
Little Data, Big Data and UX design at LinkedIn

Julie Marie Norvaisas and Jonathan “Yoni” Karpfen of LinkedIn’s User Experience Design (UED) Research Team share how their team discovers and uses “little data” to inform and inspire, in the context of a company driven by “big data”. “LinkedIn’s User Experience Design (UED) Research team is relatively small. The data we gather is even more […]

30 September 2014
Great resource on design research methods

Last week I was at Toronto’s OCADU (Ontario College of Art and Design – University), where Suzanne Stein showed me around in her Super Ordinary lab. One hidden gem was hanging on the wall, but it is luckily also available online: an online tool for design research techniques for every stage of the process. The […]

30 September 2014
Using HCD to make mobile money relevant

Earlier in 2014, two consecutive Mondato Insights examined the role of Human Centered Design (HCD) in enhancing the user experience and closing the gap between registered and active users of Mobile Money. In the six months since then, reports Mondato, the value of the HCD approach in creating MFS (Mobile Financial Services) products that meet […]

29 September 2014
Focus groups are worthless

If Erika Hall, co-founder of Mule Design, could achieve one thing with her time here on earth, Ishemight be content if that one thing could be burning to the ground the practice of running focus groups in place of actual user research. “A focus group is an artificial construct that is so much about the […]

19 September 2014
Digital tools for design research

Dan Perkel of IDEO Labs shares how he and his colleagues use digital methods and tools to enhance the research process in five distinct activities: – Exploring the terrain and seeking quick inspiration – Recruiting research participants – Obtaining deep insights into people’s lives and everyday contexts – Eliciting feedback on concepts, insights, or value […]

19 August 2014
Consumer Insights: The Music Experience in 2014

Today, music is as emotionally relevant as ever – and consumers have a myriad of ways to experience it, from streaming and downloading to live concerts and more. Thanks to social media, fans also have unprecedented access to their favorite artists. Given these changes in the music landscape, the Music Group, which includes MTV, VH1 […]

16 August 2014
How to conduct design research for home healthcare devices

As healthcare shifts from the hospital to the home, design research must also morph to keep up, writes Shana Leonard. Who is the typical user of your medical product and what is the use environment? These used to be easy questions for medical device companies to answer. But the increasing shift in healthcare from the […]

12 August 2014
UX without user research is not UX

UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process. Without customer input, organizations risk creating interfaces that fail, writes Hoa Loranger of the Nielsen Norman Group. “User experience cannot exist without users. Creating user interfaces involves intricate and complex decisions. User research is […]

21 May 2014
World Economic Forum reports on personal data focus on trust, privacy and framework

The World Economic Forum has released three new reports on strengthening trust, transparency and privacy in personal data usage. Rethinking Personal Data: A New Lens for Strengthening Trust, prepared in collaboration with A.T. Kearney, looks at how to enhance transparency and accountability in the use of personal data. It argues that a user-centred approach is […]

4 May 2014
New research on the use of tablets in schools

NAACE NAACE, a UK association of educators, technologists and policy makers who share a vision for the role of technology in advancing education, has published two studies on the role of tablets in secondary school education: Evolving Pedagogies for Mobile Technology in Schools A study of how tablets are being used in schools by Naace […]

23 April 2014
How Facebook uses UX research to personalize the way we see each other

Facebook recently made profiles more “contextual” on their iOS app, writes John Paul Titlow in Fast Company. That means that like Google searches or other personalized experiences, Facebook profiles will now appear differently based on who’s viewing. “We wanted to know what people find useful when they look at their friends’ profiles.” says Facebook UX […]

12 April 2014
Maybe the Voice of the Customer isn’t

Criticizing Voice of the Customer (VOC) programs is like speaking out against motherhood and apple pie, writes marketing consultant Ron Shevlin. Yet, he says, there are (at least) two problems with the “voice of the customer” that many marketers don’t take into consideration: 1. It’s not really the customer’s voice. The prompts included in survey […]

9 April 2014
Ethnography in action at Wells Fargo

Only a few years ago, the corporate view of retirement planning at San Francisco-based Wells Fargo Bank tended to focus on dollars and cents — how much an individual needed to invest, by when and for how many years,” write Julien Cayla, Robin Beers and Eric Arnould, authors of the article “Stories That Deliver Business […]

5 March 2014
Designers Toolkit: Capturing research | Using video in research

Lauren Ruiz of Cooper in San Francisco has published two new instalments of the Designers Toolkit: A Primer On Capturing Research How you choose to conduct and capture your research will greatly impact your outcomes, and ultimately your client outcomes. I’m going to highlight a variety of research capturing tools, and then we’ll have a […]

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