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Daily insights on user experience, experience
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User experience
putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

24 February 2015
5 imperatives of user experience design in mobile health technology

David Lee Scher, MD – Owner & Director, DLS Healthcare Consulting discusses what he thinks are five important issues in achieving the ideal mobile technology user experience, specifically for those technologies hoping to enter the healthcare (vs. consumer) market: 1. Clinician involvement in development. 2. Patient and caregiver involvement in development. 3. Less is more. […]

24 February 2015
“I’m divorcing my Nest thermostat”

Kara Pernice, the Managing Director at the Nielsen Norman Group, was a proud early adopter of the unique, cool, and pretty Nest device: “It helped me save energy, and communicated to me. But things went bad when it let me down emotionally.” Now she calls it abhorrent and abominable, and uses Don Norman’s 3 levels […]

20 February 2015
[White paper] Digital assurance: Reaching a seamless customer experience

Digital Assurance: Reaching a Seamless Customer Experience by Shawndra Hill (Wharton professor of operations and information management) and Kumudha Sridharan (vice president and global head of testing services at Wipro Technologies) White paper produced by Knowledge@Wharton and sponsored by Wipro Technologies February 19, 2015 As digital technologies envelop all spheres of business operations, the need […]

31 January 2015
The last-mile problem: How data science and behavioral science can work together

Analytics is typically discussed in terms of computer technology, machine learning algorithms, and big data. Behavioral nudges, on the other hand, concern human psychology. What do they have in common? Quite a bit, says James Guszcza, US chief data scientist for Deloitte Consulting LLP. “Business analytics and the science of behavioral nudges can each be […]

31 January 2015
The startup “that helps companies fix their user experience problems”

Davey Alba explains in Wired how UserTesting runs an online panel of over 1 million testers—volunteers mostly—who can test products and other company materials on demand. : “The company has developed a way for businesses to “peek over” the shoulders of users and hear candid comments about their experiences with everything from web portals to […]

23 January 2015
Designing a user experience for wearable devices

Gradinar Razvan discusses some of the questions that UX designers will need to consider when designing for wearables. In particular, he presents the key things that designers should keep in mind when they are designing for a wearable device: Make it usable First, you need to understand that wearables imply using a smaller display where […]

21 December 2014
Why Americans care more about experiences than possessions

Leslie Bradshaw, managing parter of Made by Many, describes Americans’ shifting value systems. “Young people have redefined success, and their new definition values experience over possession. The word “experience” may sound like a code word for “free,” but the change is not necessarily a reaction to underemployment or even a desire to save money.” His […]

4 December 2014
There is no such thing as UX Design

Peter Merholz argues that the entire “field” of user experience emerged for one reason — to accommodate, and overcome, poor (or non-existent) product management practices. He now wants to retire the term: “‘User experience design’ served a purpose when it was necessary to shine a light on a glaring gap in the ways we were […]

3 December 2014
Ericsson’s new ConsumerLab report about the smart citizen

Last month, Ericsson published its latest ConsumerLab report, entitled “Smart Citizens: How the internet facilitates smart choices in city life.” The study covers 9 cities worldwide-Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and Tokyo-and explores how as citizens become smarter, so do the cities they inhabit. The report explores different concepts that […]

19 November 2014
Fundamental principles of great UX design

In this edition of Ask UXmatters (a series curated by Janet M. Six), an eight-person expert panel looks at the importance of considering the fundamental principles of great design — not just UX design principles, but design principles in general. The panel also discusses how great UX design takes place within organizations, looking at this […]

19 November 2014
A profile of Elizabeth F. Churchill, Director of User Experience at Google

As part of an on-going series profiling people, institutions and programs in the EPIC People community, Katharina Rochjadi of Swinburne University of Technology has now profiled Elizabeth F. Churchill, Director of User Experience at Google. “Conducting ethnographic work is not an end in itself. Elizabeth believes that by being a design ethnographer we are in […]

7 November 2014
Technology-enabled navigation and mobility for people with sight loss

Getting around cities is a nerve-wracking experience for too many people, especially those living with sight loss. Too often it feels like public spaces and services – from parks to transport systems – are designed with insufficient consideration for the people they serve. Cities Unlocked was created to help fix this. Guide Dogs, a UK […]

6 November 2014
What do you learn when you observe 100 days of iPhone use?

Barry Brown, Moira McGregor and Donald McMillan of the Mobile Life Centre at Stockholm University audio-video recorded over 100 days of device use from 15 users and just published their results, which they presented in September at the MobileHCI conference in Toronto, Canada. Internet connected mobile devices are an increasingly ubiquitous part of our everyday […]

6 November 2014
Rethinking segmentation for the new digital consumer

Apple’s launch this week of Apple Pay, its m-commerce product, could help finally move millions of mainstream consumers toward the promise of mobile payments, according to media reports. Given that Apple Pay will expose user preferences for payments and sharing data, this is a good time for companies to re-think how they segment their digital […]

6 November 2014
Little Data, Big Data and UX design at LinkedIn

Julie Marie Norvaisas and Jonathan “Yoni” Karpfen of LinkedIn’s User Experience Design (UED) Research Team share how their team discovers and uses “little data” to inform and inspire, in the context of a company driven by “big data”. “LinkedIn’s User Experience Design (UED) Research team is relatively small. The data we gather is even more […]

5 November 2014
Creating government tech systems with excellent UX and ‘good enough’ security

Gov.uk, the website of the UK Government’s Digital Service that merges the websites of all UK Government Departments and many other agencies and public bodies, has posted a draft guidance document on risk management of cyber security in technology projects. Based on user interviews and over ninety user stories, they found it to be essential […]

28 October 2014
The zombiefication of business travelers

Tim Askew, CEO of Corporate Rain International, explains how technology is increasingly isolating us from each other and stifling creativity and real experiences. “As a frequent business traveler, I have noticed an unhappy change of late: I’m meeting fewer people than I used to. And I don’t like it. […] I’m afraid technology is turning […]

30 September 2014
Using HCD to make mobile money relevant

Earlier in 2014, two consecutive Mondato Insights examined the role of Human Centered Design (HCD) in enhancing the user experience and closing the gap between registered and active users of Mobile Money. In the six months since then, reports Mondato, the value of the HCD approach in creating MFS (Mobile Financial Services) products that meet […]

29 September 2014
An interview with Dirk Knemeyer on UX and reinventing democracy

Dirk Knemeyer is a UX thought leader, an entrepreneur, a game designer, and a former UXmatters columnist. Recently, Pabini Gabriel-Petit had the opportunity to interview Dirk about his experiences as a UX professional and entrepreneur, as well as his reflections on the state of democracy in the United States and how we can use design […]

18 September 2014
Why banks need to revamp their user experience

The most interesting things happening in financial services are not happening in financial services, writes Rich Berkman, Associate Partner of IBM Interactive Experience, in UX Magazine. The most useful and powerful cross-channel, digital tools rolled out in recent years were not introduced by banks, he says, but by tech companies that understood how to use […]

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