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by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

19 October 2014
Update on EU research on energy efficient built environments

The European Commission funds research on a lot of important thematic areas, and in recent years the themes of sustainability and participatory approaches have received a lot of attention. This has made way for companies like Experientia to participate in research projects, as part of project consortiums with research and industry bodies from around Europe. […]

8 April 2014
[Book] A Web for Everyone: Designing Accessible User Experiences

A Web for Everyone: Designing Accessible User Experiences by Sarah Horton & Whitney Quesenbery Rosenfeld Media, 2013 288 pages In their new book, A Web for Everyone: Designing Accessible User Experiences, Sarah Horton and Whitney Quesenbery make a case for accessibility that begins and ends with people. “We believe that great design starts by thinking […]

7 March 2014
Search results on travel sites: examples and best practices

Search results pages on travel sites should help customers to find the best deal for them without having to work too hard. Graham Charlton of Econsultancy looked at a range of search tools from travel websites, which highlighted the importance of flexibility when users search for travel. For this review he is looking at flight […]

14 December 2013
UX review of Samsung Galaxy Smartwatch

Smartwatches are the future, but the Samsung Galaxy Gear is only partway there, writes Raluca Budiu, a senior researcher with Nielsen Norman Group, in her detailed and extensive UX review of the Samsung Galaxy Smartwatch. “One big reason to believe in watches is that this form factor has already been victorious. Historically, before wristwatches were […]

4 November 2013
Experientia presents “BancoSmart”, the innovative ATM interface designed for UniCredit Bank

The user-centred approach is moving into finance, as banks increasingly connect to their customers’ needs and wants. As part of this trend, global banking and financial services company UniCredit Bank collaborated with user experience consultancy Experientia to create a user-friendly, people-centred ATM – the BancoSmart. Click on image to view slideshow The user-centred approach is moving into finance, […]

4 November 2013
Experientia rivoluziona la user experience degli ATM con “BancoSmart”, l’innovativa interfaccia degli ATM UniCredit

Le banche stanno cercando sempre più di entrare in sintonia con le esigenze ed i desideri dei propri clienti, innovando i propri prodotti e servizi secondo una approccio centrato sull’utente. Per dare concretezza a questo principio, UniCredit ha deciso di collaborare con Experientia con l’obiettivo di rinnovare a fondo la user experience del proprio canale ATM. Click […]

2 May 2013
Designing for the multi-user: missed by Apple, Google and others

The iPad is a multi-user device according to industry reports, writes Frank Spillers. But you wouldn’t know it from picking up even the latest generation iPad, especially if you are a physician or business user handling sensitive data. The design approach of designing for lone users misses out on a fundamental nature of mobile devices: […]

19 February 2013
Teenage usability: designing teen-targeted websites

Recently published Nielsen/Norman Group research shows that teens are (over)confident in their web abilities, but they perform worse than adults. Lower reading levels, impatience, and undeveloped research skills reduce teens’ task success and require simple, relatable sites.

14 December 2012
Are the older generation getting tech-savvy?

BBC News has published a 5 minute video feature on Cambridge University’s Design Centre where they test how elderly people use technology. Must-have modern gadgets are designed by young people with young people in mind – that is the view of Ian Hosking, who works at Cambridge University’s Design Centre. This can mean that elderly […]

16 November 2012
The Design for Usability book

The Design for Usability project, that researched how best to contribute to the development of usable products, published a book that provides the product development community with a comprehensive and coherent overview of the results of the project, in such a way that they can be applied in practice. The book outlines the studies conducted […]

19 October 2012
Slow HCI

The latest issue of Interfaces, the quarterly magazine of the Interaction Specialist Group of the BCS, the British chartered institute for IT, is devoted to Slow HCI, or how to design to promote well-being for individuals, society and nature. Here are the key articles: Invisible stable interfaces Kai A. Olsen, University of Bergen and Molde […]

10 October 2012
Top 10 things still to fix in experience design

Here’s the view of Ray McCune, managing partner at Flow, on some of the peaks we still have to climb if experience design is to become a mainstream business discipline. It’s quite excellent. 1. Targets and incentives within businesses must be aligned with long-term value As long as business managers are incentivised only to deliver […]

9 October 2012
Five new articles on UX Matters

Tips on Prototyping for Usability Testing By Jim Ross, Principal of Design Research at Electronic Ink, Philadelphia, PA, USA Because user research studies peoples’ behavior, the most effective research techniques involve observing participants doing things and talking about what they’re doing. Research that focuses on opinions and discussions of behavior in the abstract isn’t as […]

16 August 2011
Creating human-to-human design

In the ever-changing and expanding world of the web, reaching the end user effectively is paramount in the minds of businesses, writes Stephanie Hamilton on Onextrapixel (OXP), a weblog dedicated to delivering useful, comprehensive and innovative information for designers and web developers. We are entering a new age of Web design and development where this […]

16 July 2011
The difference (and relationship) between usability and user experience

In a blog post, Justin Mifsud discuss the terms usability and user experience, highlighting their differences and more importantly the relationship that exists between them. “Usability is a narrower concept than user experience since it only focuses on goal achievement when using a web site. By contrast, user experience is a “consequence of the presentation, […]

26 May 2011
Usability testing with children: a lesson from Piaget

In this post, Sabina Idler, information designer at Usabilla (The Netherlands), introduces Piaget’s theory of cognitive growth and explains how it can be useful for usability testing with children. “Children are becoming an increasingly important target group on the web. Good usability and high user experience are crucial aspects for a successful website. Early and […]

26 May 2011
Gestural interfaces: a step backwards in usability

Donald A. Norman and Jakob Nielsen of the Nielsen Norman group argue that today’s gestural user interfaces are a usability nightmare and that we need to come back to some basic HCI realities in the design of gestural user interfaces. “In a recent column for Interactions Norman pointed out that the rush to develop gestural […]

6 April 2011
About unnatural user research and limits to usability

Two new articles on UX Matters: User research Is unnatural (but that’s okay), Part I by Jim Ross From the perspective of a participant, user research is not very natural. We ask participants to try to act naturally in the artificial environment of a lab, or we impose ourselves on their environment and hope our […]

25 February 2011
On the UX revolution coming up

Two articles in UX Magazine describe upcoming UX revolutions: data and the user interface. The UX of data By Scott Jenson / February 17th 2011 Data storage in the cloud enables user experiences that would be impossible with only local storage, and creates a new facet of design: the UX of data. 2016: the user […]

1 February 2011
New encyclopedia on interactive design, usability and user experience

The people behind Interaction-Design.org introduced a new type of top-quality and free encyclopedia dealing with Interactive Design, Usability, and User Experience. It has taken the opposite approach of Wikipedia and crowd-sourcing: all entries are written by leading figures who either invented or contributed significantly to each topic. The new encyclopedia also features video interviews shot […]

3 December 2010
Automation suppliers strive to boost product usability

Automation World reports at length on how human-centered design techniques are gaining attention in the world of industrial controls and automation, as more users struggle with complex user interfaces. “Many of today’s industrial products, with their ever-growing feature sets, have become too complex and difficult to use, leading to increased training costs and lost time, […]

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