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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

3 December 2014
Ericsson’s new ConsumerLab report about the smart citizen

Last month, Ericsson published its latest ConsumerLab report, entitled “Smart Citizens: How the internet facilitates smart choices in city life.” The study covers 9 cities worldwide-Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and Tokyo-and explores how as citizens become smarter, so do the cities they inhabit. The report explores different concepts that […]

26 October 2014
Creating user-friendlier environments

MIT News describes how Federico Casalegno of the MIT Mobile Experience Lab designs technology environments that keep human experience at the center of user experience. “The director of the MIT Mobile Experience Lab looks to innovate with technology — but only in support of the user. This approach results in less-impersonal hotel lobbies, smarter gas […]

9 October 2014
New ebook details Seoul’s Sharing City project

With its official, city-wide commitment to the sharing economy, Seoul’s metropolitan government has emerged as a leader in the global sharing movement. Recently, Creative Commons Korea released an ebook detailing many of the Sharing City, Seoul projects, at both the community- and municipal-level, that form this new sharing mega-city. As the Sharing City, Seoul ebook […]

8 September 2014
11 reasons computers can’t understand or solve our problems without human judgement

It is true that our ability to collect, analyse and interpret data about the world has advanced to an astonishing degree in recent years, writes Rick Robinson, Executive Architect at IBM specialising in emerging technologies and Smarter Cities, in his blog “Urban Technologist”. However, he says, that ability is far from perfect, and strongly established […]

24 April 2014
Smart cities need smart citizens

The idea of the SMARTiP project is to take the experience developed by a wide range of existing user-driven, open innovation initiatives in Europe, particularly those developed through Living Labs, and to apply this experience to the challenge of transforming public services by empowering ‘smart citizens’ who are able to use and co-produce innovative Internet-enabled […]

17 March 2014
Six ways to design humanity and localism into Smart Cities

A long post by Rick Robinson, Executive Architect at IBM specialising in emerging technologies and Smarter Cities, admonishes Smart Cities planners and designers not to overlook the social needs of cities and communities. After all, he says, the full purpose of cities is: to enable a huge number of individual citizens to live not just […]

16 March 2014
Why smart cities need an urgent reality check

Responsive urban technology sounds enticing but citizens must not be disconnected from plans drawn up on their behalf, argues Gary Graham in The Guardian. “It’s not clear at the moment whether future cities are strategic experiments for [large companies such as IBM, Samsung, Cisco and Intel], or if they are genuinely catalysing the regeneration of […]

27 February 2014
[Book] The City as Interface

The City as Interface How New Media Are Changing the City By Martijn de Waal nai010 Publishers 2014, 208 pages Digital and mobile media are changing the way urban life takes shape and how we experience our built environment. On the face of it, this is mainly a practical matter: thanks to these technologies we […]

9 February 2014
A review of Adam Greenfield’s Against the Smart City

Chris Carlsson started reading Adam Greenfield’s new book, Against the Smart City, “with the expectation that it would be a critical view of the ways our urban lives have changed during the past half decade with the massive adoption of so-called “smart phones” and the rest of the ubiquitous technosphere.” But it turns out, writes […]

17 January 2014
[Book] Smart Cities: Big Data, Civic Hackers and the Quest for a New Utopia

Smart Cities: Big Data, Civic Hackers and the Quest for a New Utopia by Anthony M. Townsend W. W. Norton & Company October 2013. 400 pages [Amazon link] Abstract An unflinching look at the aspiring city-builders of our smart, mobile, connected future. We live in a world defined by urbanization and digital ubiquity, where mobile […]

17 December 2013
Dan Hill: Can public enterprises adopt the popular dynamics of private enterprises?

In his latest Dezeen column, Dan Hill examines what services like the Uber taxi app mean for cities and asks whether the designers of public services can learn something from them. “So this [i.e. Uber], as with Amazon (and Starbucks, J Crew and the rest) is another cultural blitzkrieg, obliterating difference and leaving high-quality homogeneity […]

14 December 2013
Reinventing the wheel

Experientia has been featured in RISD.edu, the website of the Rhode Island School of Design, where Experientia partner Jan-Christoph Zoels received his master’s degree in industrial design. The article offers a brief overview of some of Experientia’s recent work, before going into more depth about our exciting conceptual work on a giant observation wheel design […]

11 November 2013
Two new reports by ARUP

Designing with Data The Royal Institute of British Architects (RIBA) and ARUP have released Designing with Data: Shaping Our Future Cities, a new report that explores the massive potential role that data could have in the planning and design of our buildings and cities, reports Dexigner. The report identifies the main approaches to working with […]

6 November 2013
Experientia taking on the Nordic Built Challenge, Finland

Experientia team in final four, with community-minded concept “The fundamental idea of the entry – the ENGAGE community noticeboard concept – is worth special mention. Transparent information is used to encourage people to adapt to more eco-efficient ways of living and working.” Experientia continues to grow its portfolio of sustainable behavioural change concepts with the enGAGE […]

2 November 2013
Publication: Smart Citizens (by FutureEverything)

Smart Citizens Edited by Drew Hemment and Anthony Townsend Future Everything 2013, 96 pages This publication aims to shift the debate on the future of cities towards the central place of citizens, and of decentralised, open urban infrastructures. It provides a global perspective on how cities can create the policies, structures and tools to engender […]

19 October 2013
The design of Copenhagen as a bicycle friendly city

In a ten part video series, Copenhagenize Design Co explores the top 10 design elements that make Copenhagen a bicycle-friendly city. The embedded video highlights the big picture. The overall design of the bicycle infrastructure network as a key element in encouraging Citizen Cyclists to choose the bicycle as transport and that keeps them safe. […]

24 September 2013
Can Smarter Cities improve our quality of life?

Can information and technology improve the quality of life in cities? That seems a pretty fundamental question for the Smarter Cities movement to address. There is little point in us expending time and money on the application of technology to city systems unless we can answer it positively. Rick Robinson, Executive Architect at IBM specialising […]

19 September 2013
A Manifesto for Smart Citizens

We, citizens of all cities, take the fate of the places we live in into our own hands. We care about the familiar buildings and the parks, the shops, the schools, the roads and the trees, but far more about the quality of the life we live in them. About the casual interactions, uncalled for […]

9 September 2013
From nice view to amazing journey: UNstudio and Experientia transforming the observation wheel experience

Click on image to view slideshow  Recently, Fast Company, Dezeen Magazine and Wired have featured articles about UNStudio’s design for the Nippon Moon, a Giant Observation Wheel (GOW) to be located in Japan that could rival the London Eye and Singapore Flyer. To make the Nippon Moon unique, UNStudio teamed up with Experientia to create […]

5 August 2013
Smart cities workshop with the Design Center Busan

A few days ago Experientia’s latest collaboration with Korea’s Design Center Busan wrapped up, as 21 South Korean students completed a summer study program in Turin. Experientia ran a creative workshop for the students, titled “Barely legal, but very nice! Smart interventions in public spaces, offices and services“. The diverse curricula of the program included […]

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