by experientia
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Ubiquitous computing
Daily insights on user experience, experience
design and people-centred innovation Audience
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Ubiquitous computing
putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 November 2014
Why wearables should be free

Companies shouldn’t just give out wearables for free; they should pay users for data, argues Hans Neubert, frog’s chief creative officer. “Owners of wearable technology, like the upcoming Apple Watch or Microsoft Band, are the most vital part of the product ecosystem because they generate valuable information each time they wear their devices. Yet they […]

2 November 2014
A constructionist approach to behaviour change and the Internet of Things

Dan Lockton just posted an essay on how to enable social and environmental behaviour change by using IoT-type technologies for practical co-creation and constructionist public engagement. It got him immediately some Sunday morning Twitter commentary from Bruce Sterling and John Thackara – to which he reacted – which no doubt will massively increase the readership […]

27 July 2014
Social wearables, as seen by the NYT R&D Group

Noah Feehan of the New York Times Research & Development group explores the concept of social wearables: objects that explicitly leverage their visibility or invisibility to create social affordances. “Wearables that engage with the world around me, and particularly with the people around me, are few and far between right now, but I think that […]

20 July 2014
Baking behavioral nudges into the products we own

Maria Bezaitis, PhD and Principal Engineer of Intel’s User Experience Ethnographic Research Lab, discusses the Real World Web and how internet-enabled sensors will create new kinds of intimacies and engagements. “Commitment and engagement are really powerful sentiments,” said Bezaitis. “The get to the heart of what’s important about our social relations – that we can […]

19 July 2014
Jibo the “family robot” might be oddly charming, or just plain odd

The “world’s first family robot” is based on efforts to elicit emotional response in humans—a powerful idea, but one fraught with challenges, writes Will Knight in the MIT Technology Review. “Resembling a static but animated lampshade (with a slightly Hal-like, glowing-orb face), Jibo is meant to perform relatively simple tasks like capturing video, relaying messages, […]

19 July 2014
Book: Enchanted Objects

Enchanted Objects: Design, Human Desire, and the Internet of Things by David Rose Scribner (July 15, 2014) July 15, 2014 320 pages [Amazon] In the tradition of Who Owns the Future? and The Second Machine Age, David Rose, an MIT Media Lab scientist imagines how everyday objects can intuit our needs and improve our lives. […]

24 April 2014
The Qualified Self and Affective Sensing

The people at frog design have been exploring sensing technologies and their impact on the human experience. Two interesting articles are the result: The Qualified Self: Going Beyond Quantification Just as stories yield data, data yield stories. And just as it is difficult to quantify our lives without data, we cannot qualify them without context […]

24 April 2014
Smart cities need smart citizens

The idea of the SMARTiP project is to take the experience developed by a wide range of existing user-driven, open innovation initiatives in Europe, particularly those developed through Living Labs, and to apply this experience to the challenge of transforming public services by empowering ‘smart citizens’ who are able to use and co-produce innovative Internet-enabled […]

9 April 2014
Tell me a story: augmented reality technology in museums

Museums around the world today face the challenge of increasing and maintaining visitor numbers, especially with younger audiences. A fall in visitors is seen by most as a negative outcome, both financially and in terms of wider social and educational impact. It can happen due to a range of factors, but one of the most […]

17 March 2014
Six ways to design humanity and localism into Smart Cities

A long post by Rick Robinson, Executive Architect at IBM specialising in emerging technologies and Smarter Cities, admonishes Smart Cities planners and designers not to overlook the social needs of cities and communities. After all, he says, the full purpose of cities is: to enable a huge number of individual citizens to live not just […]

16 March 2014
Why smart cities need an urgent reality check

Responsive urban technology sounds enticing but citizens must not be disconnected from plans drawn up on their behalf, argues Gary Graham in The Guardian. “It’s not clear at the moment whether future cities are strategic experiments for [large companies such as IBM, Samsung, Cisco and Intel], or if they are genuinely catalysing the regeneration of […]

27 February 2014
[Book] The City as Interface

The City as Interface How New Media Are Changing the City By Martijn de Waal nai010 Publishers 2014, 208 pages Digital and mobile media are changing the way urban life takes shape and how we experience our built environment. On the face of it, this is mainly a practical matter: thanks to these technologies we […]

9 February 2014
A review of Adam Greenfield’s Against the Smart City

Chris Carlsson started reading Adam Greenfield’s new book, Against the Smart City, “with the expectation that it would be a critical view of the ways our urban lives have changed during the past half decade with the massive adoption of so-called “smart phones” and the rest of the ubiquitous technosphere.” But it turns out, writes […]

9 February 2014
How Big Brother’s going to peek into your connected home

The tech industry easily convinced the public to accept a myriad of free services for the price of some loss of privacy. But getting them to embrace the smart home is going to be a far harder sell, writes Nick Statt. “A Google spin on the smart home could become overwhelmingly influential enough to careen […]

31 December 2013
The epistemology of Big Data

In addressing the insecurities of postmodern thought, Big Data falls prey to some of the same issues of interpretation, writes Michael Pepi in The New Enquirer. More in particular, Pepi points out that “the conditions that generated postmodernism were an intellectual half-step toward the logic that permits the hegemony of networked computing — the era […]

19 November 2013
[Book] Reputation Economics

Reputation Economics: Why Who You Know Is Worth More Than What You Have by Joshua Klein Palgrave Macmillan Publisher November 2013, 256 pages [Amazon link] Abstract As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not […]

10 November 2013
Ergonomics in the digital age

In this age of ubiquitous computing, what exactly are we doing to our bodies, asks Avinash Rajagopal in a highly recommended piece in Metropolis Magazine: “Today, our fingers are furiously swiping and typing, our shoulders are hunched, our spines are curved, our necks are either bent over tiny screens or swiveling to catch the magnificent […]

29 September 2013
The problem with big data correlations

“The people using big data don’t presume to peer deeply into people’s souls,” argues David Brooks in the New York Times (in an April 2013 column). “They don’t try to explain why people are doing things. They just want to observe what they are doing.” “The theory of big data is to have no theory, […]

24 September 2013
When does quantity become quality? How to navigate big data

While “Big Data” is causing excitement in the IT and business sector, the practice and concept of data analysis is not unfamiliar to those coming from a UX research background, writes Michael Lai in UX Magazine. The intersection of business intelligence and user-centric design therefore creates both demand and opportunity for UX professionals with specialist […]

24 September 2013
Can Smarter Cities improve our quality of life?

Can information and technology improve the quality of life in cities? That seems a pretty fundamental question for the Smarter Cities movement to address. There is little point in us expending time and money on the application of technology to city systems unless we can answer it positively. Rick Robinson, Executive Architect at IBM specialising […]

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