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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

1 June 2014
“Savages”, an exhibition by Marguerite Kahrl in Torino

Now and then we use this blog to announce activities that are dear to us and deserve some promotion. Today it is the exhibition of artist Marguerite Kahrl, who is the wife of Experientia partner Jan-Christoph Zoels. The show opens on Thursday evening in the Alberto Peola Gallery in Turin. Alberto Peola is pleased to […]

24 June 2013
Talking Design with Dan Hill

We are pleased to invite you to the second in the “Talking Design” lecture series with Dan Hill, CEO of Fabrica. On Thursday July 4th, designer and urbanist Dan Hill will speak about smart citizens, in his talk “The not-so-smart city”. Talking Design lecture series The “Talking Design” guest speaker evenings are part of our […]

1 May 2013
Talking Design With Intel’s Todd Harple

We cordially invite you to Experientia’s inaugural “Talking Design” evening. On Wednesday May 8th, at 18.00, we are excited to have Intel’s Todd Harple speaking at the Experientia offices, followed by a light aperitivo. The “Talking Design” guest speaker evenings are part of our drive to bring the design world to Turin, by hosting a […]

2 April 2013
Michele Visciola speaking on ‘Town_Re-coding’

On 11 April, Experientia president Michele Visciola will be a guest speaker at the Town Re-coding seminar (pdf), a Turin event to discuss perceptions, tensions and actions for change in the physical and social spaces of cities. The Italian-language seminar involves the Polytechnic of Turin, the University of Turin, the Alma Mater Studiorum, and the […]

24 May 2012
“Beautiful things that matter” – Experientia’s new website for granstudio

Site works also as a full-screen swipeable tablet web app Today granstudio, the international design studio based in Turin, launches its new website, created by Experientia®. Founded by internationally-renowned designer Lowie Vermeersch, granstudio is a creative, multidisciplinary consultancy that combines automotive design expertise with a strategic vision on performance, beauty and functionality. The site features […]

21 November 2011
Announcement: Dataviz workshop in Torino, Italy

On 12 to 17 December, the people of Better Nouveau plan Dataviz, an in-depth workshop on the visual representation of large datasets. Better Nouveau is an independent design label and an innovation project initiated in June 2011 by ToDo, an Italian interaction design studio with a knack for setting up play dates between craft and […]

24 August 2011
Interview on Experientia’s strategy on sustainable living in Helsinki

This month’s e-Periscope review has a brief interview with Experientia® partner Mark Vanderbeeken, talking about Experientia’s strategy on sustainable living in Helsinki and how its work on the Low2No project won the Italian National Prize for Service Innovation. e-Periscope is the online economic review of the Italian Piedmont Region, and has featured Mark before, as […]

17 July 2011
Izmo Summer School 2011 – Public Spaces in the City – Torino, Italy

Izmo, the Italian association focused on participatory process, local development, architecture, design and ICT, organizes an International Summer School in Torino from September 5th to 14th 2011 that proposes the public space as its theme. The course is aimed at students, graduates, professionals and anyone interested in the issue of public space and urban regeneration. […]

26 January 2011
Experientia congratulates Italy on Esperienza Italia

2011 marks the 150th anniversary of Italian unification, and it is fitting that the celebrations are kicking off in Turin, which (in addition to being Experientia’s home base) was the first capital of the unified country. The nine months of exhibitions and events, under the overarching theme of “Esperienza Italia” (“The Italian Experience”), will look […]

21 July 2010
Happy birthday Experientia – 5 years old

Experientia turns five years old today, 21 July! We’ve been busy in the last year. Apart from the great projects and fruitful collaborations with old and new clients, we’ve also completely redesigned our website, expanded our offices to include a new wing, and we keep on finding talented and exciting people to work with. We’ve […]

15 July 2010
University and Cyberspace conference videos online

A few weeks ago the Communia conference University and Cyberspace took place here in Torino, Italy, with a focus on “reshaping knowledge institutions for the networked age”. Speakers included Massimo Banzi, Joy Ito, David Orban, Bruce Sterling, and many others. The international conference, which is the conclusion and culmination of the Communia Thematic Network project […]

3 May 2010
Open positions at Experientia

Experientia is an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first. Our dynamic and enthusiastic team, based in Torino, Italy, includes experts in strategy, design, usability, communications, cognitive and social psychology, ethnographic and user research, information architecture, interaction design and information […]

13 March 2010
Torino tags its monuments for tourists

The Italian city of Torino just launched “The Colors of Torino“, helping tourists through Microsoft’s Color Tags at monuments and tourist attractions. If you want to know more about a certain attraction (currently only 10 key destinations are tagged), you just download a free mobile app, scan the associated Microsoft Color Tag with your mobile […]

13 November 2009
Irene Cassarino: The social dimension of environmental sustainability

Experientia collaborator Irene Cassarino went yesterday to the international “The social dimension of environmental sustainability” conference, organised at Turin’s Environment Park with the support of the City of Turin. The event, which focused on the importance of social aspects in achieving environmental sustainability, took place in the context of the CAT-MED European Project (Change Mediterranean […]

25 September 2009
Max Mara launches new website, designed by Experientia

Experientia, the Turin-based user experience design company, has created a new and innovative international website for the Max Mara brand. It’s online. www.maxmara.com is the address of the new Max Mara website, historical Made in Italy fashion brand, based in Reggio Emilia, and with over 2,000 stores worldwide. The site has been realised by Experientia, […]

2 September 2009
Experientia helps Helsinki reduce carbon emissions

Helsinki, Finland — Yesterday, Turin-based company Experientia was announced as part of the winning team for a project in Jätkäsaari, Helsinki, which aims to construct an urban zone with low or no carbon emissions. Sitra, the Finnish innovation agency, revealed that the winning team of the Low2No development design competition was made up of Arup, […]

2 July 2009
From “cultivating diversity” to “embracing cultural diversity”

A few months ago, we wrote with satisfaction how the Usability Professionals’ Association (UPA) got inspired by the theme of its first European regional conference (Turin, December 2008 – co-chaired by Experientia partner Michele Visciola), and chose for a major focus on design for its 2009 global conference (Portland, OR, June 2009). The 2010 UPA […]

11 April 2009
LIFT France and I Realize Italy

Last month I announced that the next LIFT conference would take place in Marseilles, France on 18-20 June this year. Entrepreneurs, researchers, artists, designers, and activists who are inventing radically new ways to innovate, design, produce, trade, exchange and manage, will be coming to LIFT France to express their vision of a “hands-on future”, a […]

22 March 2009
Experientia office on Google Street View
17 March 2009
A participatory website supporting families with disabled children

The Turin-based non-profit organisation Area, which supports families with disabled children, just launched its new website, developed with the intensive support of Experientia. The site, named Di.To (Disabilità a Torino), offers information and orientation to families of children with disabilities aged from 0-10 years. Experientia played a key role in the project, investigating key values […]

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