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Daily insights on user experience, experience
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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

18 July 2014
Improve the travel experience at airports

Over the past years the Amsterdam agency edenspeakermann_ collaborated in a European cooperation that aims to create a seamless air travel experience for passengers to Europe. As a result of research on four European airports they created the concept of the ‘Info Connectivity System’: a one-stop-shop for all travel information. Extensive research has been conducted […]

7 September 2012
Service design in tourism

SDT2012 was the first international conference on service design thinking in the travel and tourism industry. For the first time, the conference brought together a community interested in the practical application of service design thinking within the travel and tourism industry. The conference was the closing event of the project “Service Design in Tourism” funded […]

5 April 2011
Storytelling and destination development

The study “Storytelling and Destination Development” by the Nordic Innovation Centre set out to scrutinize the possibilities and drawbacks of using storytelling as a means of developing and marketing Nordic tourism destinations. On the basis of five selected Nordic cases, the study sheds light both on the ways in which storytelling is practiced and how […]

13 March 2010
Torino tags its monuments for tourists

The Italian city of Torino just launched “The Colors of Torino“, helping tourists through Microsoft’s Color Tags at monuments and tourist attractions. If you want to know more about a certain attraction (currently only 10 key destinations are tagged), you just download a free mobile app, scan the associated Microsoft Color Tag with your mobile […]

21 November 2008
Service design in tourism

DIT-Design in Tourism was an EU-funded project to develop tools suitable for everyday use within the tourism industry and to promote service design competencies from terminology to strategies and concepts. The project has – up till now – not been very well communicated (the site has a lot of empty pages), but a book is […]

11 August 2008
Africans get upwardly mobile in cell phone boom

CNN reports on the cell phone boom in Africa: “In less than a decade, cellphones, once the preserve of the very rich, are now ubiquitous in Africa and parts of Asia. A device that’s sometimes used as a fashion accessory in the West has become a lifeline for millions of people in the developing world.” […]

10 June 2008
Philips and NH Hoteles collaborating to optimise the hotel experience

NH Hoteles and Philips have announced that they will conduct an intensive two-year study into the optimization of well-being amongst hotel guests. To support the research, NH Hoteles and Philips have teamed up as a first step to create a unique room at NH Hoteles’ flagship Barbizon Palace hotel in Amsterdam featuring the latest in […]

24 December 2007
Experience design in city tourism

‘Experience Design in City Tourism‘ is a study by the Nordic Innovation Centre to gain more insight into what and how visitors want to see and experience during their stay and what the tourist industry can do in the long run to satisfy their needs. The study starts from understanding how tourists of Nordic & […]

30 September 2007
WARC, huge online marketing database with many relevant papers
28 September 2007
A mobile revolution is taking place in the developing world
25 August 2007
A gorgeous cinematic introduction to Turin, Italy
2 August 2007
New Virgin planes take user experience up a notch
24 July 2007
Trabber, the simple flight search engine
16 July 2007
Segnaloitalia: a social network for tourism in Italy
23 June 2007
Bringing together nature and technology, tradition and vanguard in southern Italy
16 June 2007
Marriott partners with Ian Schrager to create unique lodging experiences
8 May 2007
Delta Airlines: change the experience / experience change
9 January 2007
Torino 2008: design is direction
26 September 2006
New usability report on the online travel sector
6 July 2006
More information on Dott, the UK regional design initiative

Dott is a ten year programme of design innovation, initiated by the Design Council, that will take place every two years in a different region or nation across the UK. The programme encourages the innovative use of design as contribution to economic, cultural and social success of the UK and will provide the opportunity for […]

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