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Daily insights on user experience, experience
design and people-centred innovation Audience
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putting people first
by experientia

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 August 2014
Consumer Insights: The Music Experience in 2014

Today, music is as emotionally relevant as ever – and consumers have a myriad of ways to experience it, from streaming and downloading to live concerts and more. Thanks to social media, fans also have unprecedented access to their favorite artists. Given these changes in the music landscape, the Music Group, which includes MTV, VH1 […]

23 December 2013
Ethnographic research: Facebook is basically dead and buried with UK teenagers

As part of a European Union-funded study on social media (make sure to check also the UCL site and blog on the same project), the Department of Anthropology at University College London is running nine simultaneous 15-month ethnographic studies in seven countries (small towns in Brazil, China (2), India, Italy, Trinidad, Turkey and the UK). […]

20 November 2013
Teens in the digital age

Two talks on teens in the digital age: The App Generation: identity, intimacy and imagination in the digital era (video – 21:18) Talk at The RSA, London, UK – October 2, 2013 Today’s young people have grown up almost totally immersed in digital media. But have we really begun to take full stock of the […]

2 November 2013
Book: The App Generation

The App Generation How Today’s Youth Navigate Identity, Intimacy, and Imagination in a Digital World Howard Gardner and Katie Davis Yale University Press October 2013, 256 pages [Yale University Press link – Amazon link] Abstract No one has failed to notice that the current generation of youth is deeply—some would say totally—involved with digital media. […]

6 June 2013
Technology puts power in the hands of the Millennial Generation

This week the Financial Times has run two reports on the Millennial Generation. Part Two (pdf) came out today, whereas Part One is from June 3. Part Two’s leading article is definitely worth exploring, particularly in how it connects technology and mobile devices with empowerment of a new generation: “Technology has played a huge role […]

4 June 2013
A beautiful kids’ book that combines interactivity with good old-fashioned text

The Jörgits and the End of Winter, an indie fantasy novel for kids nine and up, uses interactivity as a supplement to the story, not a stand-in for it, and shows how interactivity can work in a slightly more substantial text. The app was created by Anders Sandell, a Finnish-born interaction designer who grew up […]

19 February 2013
Teenage usability: designing teen-targeted websites

Recently published Nielsen/Norman Group research shows that teens are (over)confident in their web abilities, but they perform worse than adults. Lower reading levels, impatience, and undeveloped research skills reduce teens’ task success and require simple, relatable sites.

7 February 2013
Recent studies on the impact of tablet use in schools – an overview

2012 One-to-one Tablets in Secondary Schools: An Evaluation Study (see also here and here) Dr Barbie Clarke and Siv Svanaes, Family Kids and Youth, UK, 2012 Research was carried out between September 2011 and July 2012 and included a literature review, a review of global evaluation studies, and an evaluation of three secondary schools in […]

11 November 2012
Finally a serious research study on tablet use in schools

Although there are many tablet deployments in schools worldwide, there is a glaring lack of serious research on what actually happens in the classrooms with these devices. In fact, there is so far no aggregated evidence that tablet technology significantly aids learning. Obviously, official endorsement for the widespread use of tablets in schools cannot really […]

6 November 2012
How teens do research in the digital world

According to Pew Internet research, the teachers who instruct the most advanced American secondary school students render mixed verdicts about students’ research habits and the impact of technology on their studies. More in particular, they say that students’ digital literacy skills are weak and that courses or content focusing on digital literacy must be incorporated […]

27 April 2012
How mobile technologies are shaping a new generation

Some interesting data by Tamara J. Erickson on what she calls the “Re-Generation”: individuals at the formative ages of 11 to 13, those born after about 1995 [which, by the way, has a gap of three years]. “My interest is how swimming in this digital soup has shaped the young generation’s view of the world. […]

17 March 2012
“Doing the Internet” – BoP research with youngsters in India

“Anthropology, Development and ICTs: Slums, Youth and the Mobile Internet in Urban India” is the title of a research paper by Nimmi Rangaswamy and Edward Cutrell of Microsoft Research India. Abstract In this paper we present results from an anthropological study of everyday mobile internet adoption among teenagers in a lowincome urban setting. We attempt […]

24 February 2012
Youth and Digital Media: From Credibility to Information Quality – New Report from the Berkman Center

The Berkman Center for Internet & Society at Harvard University published a substantial new report from the Youth and Media project: “Youth and Digital Media: From Credibility to Information Quality” by Urs Gasser, Sandra Cortesi, Momin Malik, & Ashley Lee. Building upon a process- and context-oriented information quality framework, this paper seeks to map and […]

21 September 2011
Digital AlterNatives with a Cause?

Hivos (The Netherlands) and the Centre for Internet and Society (Bangalore, India) have consolidated their three year knowledge inquiry into the field of youth, technology and change in a four book collective “Digital AlterNatives with a cause?”. This collaboratively produced collective, edited by Nishant Shah and Fieke Jansen, asks critical and pertinent questions about theory […]

25 January 2011
Connected they write

Raquel Recuero (blog) is an associate professor at the Departments of Applied Linguistics and Social Communication in Universidade Católica de Pelotas (UCPel) in Brazil. Her research focuses on Internet social networks, virtual communities and computer mediated-communication in general, trying to understand the impact of the Internet in sociability and language in South America and Brazil. […]

2 October 2010
Talk by anthropologist Mimi Ito in Milan

Yesterday cultural anthropologist Mimi Ito spoke on the impact of technology on teen and youth culture at the Meet The Media Guru event in Milan, Italy. The video is available online. Cultural anthropologist, with degrees from Harvard and Stanford, Mimi Ito co-directed the Digital Youth Project, which was funded by the MacArthur Foundation and focused […]

29 September 2010
In study, children cite appeal of digital reading

Many children want to read books on digital devices, while parents worry that technology will distract young bookworms, according to a survey by the publisher Scholastic. The New York Times reports: “Many children want to read books on digital devices and would read for fun more frequently if they could obtain e-books. But even if […]

2 September 2010
Basque PhD thesis on relationship of youth today with new technologies

A few days ago sociologist Ms Lucía Merino presented her PhD thesis entitled, Digital natives: a study of the technological socialisation of young people, at the University of the Basque Country (UPV/EHU). “Considering that young people nowadays are natives of the so-called digital culture, Ms Merino explored their relationship with the new technologies and how […]

21 August 2010
If technology is making us stupid, it’s not technology’s fault

There has been growing concern that computers have failed to live up to the promise of improving learning for school kids. The New York Times, The Washington Post, and PBS have all done stories recently calling into question the benefits of computers in schools. But, says David Theo Goldberg in a sophisticated article on DMLcentral, […]

21 August 2010
The Internet Generation prefers the real world

They may have been dubbed the “Internet generation,” but young people are more interested in their real-world friends than Facebook. New research shows that the majority of children and teenagers are not the Web-savvy digital natives of legend. Der Spiegel reports. “Young people primarily use the Internet to interact with friends. They go on social […]

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